Banca de QUALIFICAÇÃO: WENDEL CARLOS CARVALHO MELO

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : WENDEL CARLOS CARVALHO MELO
DATE: 08/12/2025
TIME: 14:30
LOCAL: Auditório 1 do NEPSA 2

TITLE:

The Use of Online Social Networks and Life Satisfaction Among Young Users: A Perspective Based on Consumer Vulnerability Theory and Cognitive Dissonance Theory.

KEY WORDS:

Online social networks; Life satisfaction; Youth; Consumer vulnerability; Cognitive dissonance; Consumption.

PAGES: 89
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

This thesis investigates how the use of online social networks influences the life satisfaction of young Brazilian and Spanish users, based on Consumer Vulnerability Theory and Cognitive Dissonance Theory. Using a mixed-method approach (two quantitative studies and one qualitative study), it examines behavioral mediating variables (impulsive consumption, conspicuous consumption, and materialism) and psychological variables (social comparison, envy, narcissism, and body satisfaction). The hypotheses indicate that social networks act as catalysts for consumption behaviors and psychological processes that ultimately negatively impact life satisfaction. The research contributes to the reevaluation of classical theories in the digital context and provides insights for public policies and organizational practices aimed at youth life satisfaction.

COMMITTEE MEMBERS:
Presidente - ***.365.614-** - MIGUEL EDUARDO MORENO ANEZ - UFRN
Interno - 1298904 - CARLOS ALBERTO FREIRE MEDEIROS
Interna - 1228739 - JANAYNNA DE MOURA FERRAZ
Externo à Instituição - EMILIO JOSE MONTERO ARRUDA FILHO