Banca de QUALIFICAÇÃO: BRUNA GABRIELLA CARVALHO DE OLIVEIRA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : BRUNA GABRIELLA CARVALHO DE OLIVEIRA
DATE: 27/08/2026
TIME: 16:00
LOCAL: Sala do GEPET
TITLE:

Between platform and home: the experiences of digital content creators regarding reproductive labor

KEY WORDS:

digital influencers, domestic work, platform-mediated work, Perezhivanie

PAGES: 77
BIG AREA: Ciências Humanas
AREA: Psicologia
SUMMARY:

According to the 2025 Brazilian Content Creator Census, produced by the company Wake Creators, there are currently more than 14 million digital influencers in Brazil (Kemp, 2025). A digital influencer is a content producer responsible for building a significant audience and promoting brands, products, and ideologies. Influencers therefore play a central role in the current phase of capitalist accumulation, which is characterized by the economic exploitation of data and mediated by technologies, a phenomenon defined by Srnicek (2017) as “Platform Capitalism.” In this context, women’s profiles emerge daily across different social media platforms, where they expose their routines as mothers, wives, and homemakers. Such exposure is monetized, transforming, in a certain sense, domestic work from the private sphere into paid and public work through another form of labor: digital content production. In order to gain visibility, these women manage rigid gender expectations and expose themselves to the opacity of algorithms. In this sense, the general objective of this project is to analyze the lived experience of women who produce digital content about reproductive labor for digital platforms. The analytical approach will draw on Cultural-Historical Psychology, particularly the concept of “perezhivanie” (lived experience), and on Social Reproduction Theory, grounded in Historical-Dialectical Materialism. Furthermore, in order to address the affective and dramatic dimensions of lived experience, the study will employ the method known as “dramatic collision nuclei,” which seeks to make explicit the contradictions present in participants’ discourses through pairs of oppositions (Pinheiro, 2024).

COMMITTEE MEMBERS:
Presidente - 1033183 - FELLIPE COELHO LIMA
Interna - 3544224 - LUDMILA COSTHEK ABILIO
Externa à Instituição - RAFAELE DE ARAUJO PINHEIRO