Banca de DEFESA: VITORIA PATRICIA BEZERRA DE MEDEIROS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : VITORIA PATRICIA BEZERRA DE MEDEIROS
DATE: 30/05/2026
TIME: 14:30
LOCAL: CCHLA, sala 11 (GEPET)
TITLE:

Ideologies and meanings of work subordinated to digital platforms for delivery
workers in Brazil

 

KEY WORDS:

Platform work; ideology; Marxism; cultural-historical psychology; senses
and meanings.

 

PAGES: 171
BIG AREA: Ciências Humanas
AREA: Psicologia
SUMMARY:

This research aimed to analyze the labor ideology present in the senses and meanings of work
attributed by app-based delivery drivers. Guided by historical and dialectical materialism and
cultural-historical psychology, the study drew on connections between Lukács’s category of ideology
and Vygotsky’s concept of senses and meanings in order to apprehend and analyze the labor
ideologies that permeate the daily lives of app-based delivery workers. It is worth noting that this
study is part of a multi-center research project entitled “Nexuses of Uberization: An Analysis from
the Workers’ Perspective,” which involved researchers responsible for conducting semi-structured
interviews with app-based delivery drivers in three Brazilian cities: Natal/RN, Uberlândia/MG, and
Goiânia/GO. In this dissertation, 90 in-depth interviews were analyzed based on Content Analysis
procedures. Through the expressed senses and meanings, we identified the ideologies that direct the
participants’ consciousness and action in relation to the capital-labor conflict within the context of
platform work. Three ideologies were identified: (a) anti-precarization ideology; (b) anti-heteronomous
management ideology; and (c) anti-CLT ideology. The first two, engendered by the workers
themselves, emerged respectively from the senses and meanings of work as a definition and from the
senses and meanings attributed to platform work. In summary, we conclude that the subjective
context of these workers is permeated by various negative (oppositional) ideologies towards the
current state of affairs. Although they do not clearly advocate for a specific alternative, we consider
that there is currently room for disputes over different projects within this category.

 

COMMITTEE MEMBERS:
Interno - 1033183 - FELLIPE COELHO LIMA
Externa à Instituição - Livia Gomes dos Santos - UFG
Externa à Instituição - RAFAELE DE ARAUJO PINHEIRO - UFRN