Banca de DEFESA: MIRELLE PEREIRA DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MIRELLE PEREIRA DA SILVA
DATE: 11/02/2026
TIME: 09:00
LOCAL: Sala virtual
TITLE:

NATION BRANDING AS AN INTERNATIONAL TOURISM POSITIONINGSTRATEGY: Managing the Brazil Country Brand 

KEY WORDS:

Country brand. Nation Branding. Tourism. Public Diplomacy. PositioningTheory. 

PAGES: 73
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

In the contemporary global scenario, competition between countries to attract tourists,investments, and international recognition is intense. In this context, Nation Branding emerges as arecent concept in international relations, acting as a tool for managing and promoting the externaltourism image and reputation of States. Objective: The general objective of this study is to analyze therole of Brazilian diplomatic representatives in the formulation and implementation of Nation Brandingstrategies, especially in the context of international tourism positioning and the development of the"Brazil" country brand. Methodology: This work is based on a qualitative, exploratory, and descriptiveapproach. This research is grounded in an in-depth literature review that seeks to analyze existingknowledge and map its relationships with the Brazilian reality. In addition, in-depth interviews wereconducted with diplomatic authorities. The research provided an understanding of the concept of nationbranding and its applicability in the Brazilian scenario, highlighting its origins, evolution, and applicationin the context of tourism. The study also contributed by outlining the relevance of the country brand forBrazilian tourism through diplomatic practice.

COMMITTEE MEMBERS:
Presidente - 1675246 - LISSA VALERIA FERNANDES FERREIRA
Interno - 1149626 - MAURO LEMUEL DE OLIVEIRA ALEXANDRE
Externa à Instituição - ELAINE APARECIDA LOPES DA SILVA - UAB