The Sharing Economy and Short-Term Rental Platforms: Implications for Social Well-Being
Shared economy; Short term rental platforms; Lodging shared economy; Tourism impacts; sustainable tourism.
New ways of consumption have emerged through contemporary economic models, among which the sharing economy stands out. Within the hospitality sector, Short-Term Rental Platforms (STRPs) have gained prominence by catering to the expectations of the contemporary tourist. Characterized by strong reliance on technology, these travelers seek authentic experiences, often aspiring to live like a resident of the destination they visit. Although academic research has extensively explored the impacts of tourism activity, there remains a notable gap in studies addressing the specific implications of STRPs. These implications range from the absence of tailored regulatory frameworks to broader challenges affecting social well- being. As STRPs continue to expand worldwide, such challenges have become increasingly universal, reinforcing the need for systematic analysis of this dynamic. This study addresses the following research question: What are the implications of STRPs for social well-being, and what community-based mediating solutions can be proposed to address them? To respond, the overarching objective was defined as analyzing the impacts of STRPs, as an expression of the sharing economy, on social well-being. The study also sought to generate data that could inform critical reflections on these platforms in the urban tourism context and enrich theoretical debates in the field of tourism studies. Three specific objectives guided the research: (i) to identify the impacts generated by STRPs as part of the sharing economy; (ii) to examine which aspects of social well-being are affected by user behaviors, based on the perceptions of the local community; and (iii) to propose, as an academic contribution, community-driven mediating solutions that may mitigate the challenges identified, thereby advancing discussions on sustainable tourism theory. Methodologically, this qualitative investigation unfolded in three stages: a comprehensive literature review; the use of focus groups with key stakeholders— Professional Property Managers, Hosts, and Non-Host Community Members; and the development of a Mediating Matrix. Data analysis was conducted with theoretical support, providing fresh insights into the study of sustainable tourism. The findings reveal that the impacts of STRP activity in Brazilian cities largely mirror those observed internationally, with stronger emphasis on behavioral dimensions. These impacts can be grouped into three main categories: education and safety, sustainability, and regulation. Such categories informed the design of the Mediating Matrix, which represents one of the main contributions of this research. The study concludes by underscoring the relevance of this topic for academic inquiry and its potential to guide both society and policymakers in addressing the challenges posed by STRPs. Finally, it calls for further research to confirm these findings and explore new perspectives on this emerging form of accommodation.