Banca de QUALIFICAÇÃO: LEYLANE MENESES MARTINS

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : LEYLANE MENESES MARTINS
DATE: 13/09/2024
TIME: 09:00
LOCAL: Híbrido: Auditório 01 do NEPSA II e pelo link https://meet.google.com/tia-vxiw-wwf
TITLE:

Antecedents of the Intention to Use Short Video Creation and Sharing Apps in Travel Planning

KEY WORDS:

short videos; Influencer marketing; UTAUT; SOR; Travel planning

PAGES: 110
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

The digital age has witnessed the emergence of social networks, which are not only a product of technological advancement but also a representation of the communal desire to engage, exchange, and understand the world from various perspectives. Advances in digital technologies, such as social networks and smart mobile technologies, have transformed the way individuals conduct their activities. Due to their widespread dissemination, cost efficiency, and ease of use, these technologies have become essential in daily life, influencing how people access information, particularly through mobile applications, impacting tourism and travel habits. The internet has evolved into interactive platforms that enable the creation and sharing of content through digital channels, marking the beginning of the social media era. Videos and photos are significant forms of communication that people share on their social networks. Short videos, in particular, have become an innovative means of interaction, reflecting the growing interest of users across different generations. The increasing need to consume quick and short content has led to the development of video creation and sharing platforms like Instagram, Snapchat, and TikTok in the travel and tourism segment, directly influencing users' travel planning. In this context, the issue addressed in this study concerns the recognition of the influence of using short video creation and sharing apps (SVCAs) for travel planning in Brazil, with the following question: How do factors influencing the intention to continuously use short video creation and sharing apps relate to travel planning? From these perspectives, this study integrates, as theoretical background, research from Influencer Marketing, social media in Generational Evolution, Online Social Networks, specifically short videos, in addition to the Unified Theory of Acceptance and Use of Technology (UTAUT) and Stimulus-Organism-Response (SOR) models with their applications in tourism. Consequently, it aims to analyze the factors influencing the intention to continuously use short video apps in travel planning, characterizing them and proposing a theoretical model of relationships between these factors, validating their capacity to influence the use and behavior of these apps in tourism. As this research formulates hypotheses for testing and validation, it falls under the hypothetico-deductive method, characterized by quantitative research in its design. However, a qualitative pilot study has also been conducted to validate the dimensions for the proposed theoretical model. Regarding technical procedures, the study will focus on three phases: the first, ongoing, is exploratory and bibliographic, involving a systematic literature review (SLR). The second phase will be empirical, with data collection in a hybrid manner through online and offline surveys using questionnaires on the SurveyMonkey platform, targeting users of short video apps from Brazil's most populous states. The third phase will be analytical, utilizing software for presenting results and validating the proposed model.

COMMITTEE MEMBERS:
Presidente - 2001718 - LUIZ AUGUSTO MACHADO MENDES FILHO
Interno - 1160199 - SERGIO MARQUES JUNIOR
Externa à Instituição - MELISE DE LIMA PEREIRA - UFPR
Externo à Instituição - ANDRÉ RIANI COSTA PERINOTTO - UFDPar
Externa à Instituição - CRISTIANE ALCÂNTARA DE JESUS SANTOS - UFS