INVITATION TO DISTINCTION: THE SOCIOLOGY OF POP PHILOSOPHY BY MÁRIO SÉRGIO CORTELLA, LEANDRO KARNAL, AND LUÍZ FELIPE PONDÉ
Pop philosophers; cultural industry; performance; social dramas.
This dissertation analyzes the phenomenon of “pop philosophy” as embodied by Brazilian intellectuals Mário Sérgio Cortella, Luiz Felipe Pondé, and Leandro Karnal, focusing on their transition from academia to the cultural industry and on a set of public interventions carried out by the trio between 2016 and 2019. Based on documentary analysis of multimodal materials, each author’s trajectory was reconstructed in its cultural dimensions through a comparison between academic works and “high-pop” works. At this point, the study seeks to demonstrate how, following processes of capital reconversion, the “invitation to philosophy” a motto associated with the democratization of critical philosophical thought in Brazil was transformed into an “invitation to distinction,” an expression of an aristocratic mode of thinking. Within the context of the social dramas experienced between 2016 and 2019such as the coup against President Dilma Rousseff (PT), the imprisonment of former President Lula (PT), and the election of Jair Bolsonaro (PL) the trio performed in the public arena what is termed the “performance of the bloodless French Revolution,” a performative expression of civic vitality grounded in an optimistic view of the country’s trajectory. Overall, the dissertation advances the hypothesis that the phenomenon of “pop philosophers,” their “invitation to distinction,” and their “performance of the bloodless French Revolution” became inscribed in a process of rollback of social rights and in a broader trend toward the production of a radicalized mainstream within brazilian society.