From Science to the Tides: Sustainable Communication in Knowledge Mediation Between Academic Institutions and Women Shellfish Gatherers
sustainable communication; information sustainability; information mediation; traditional communities; real-world experiments.
This study proposes an analytical construction of the concept of Sustainable Communication, grounded in the observation of practices of dialogue between science and society and in engagement with currents of social and scientific thought. It is based on the understanding that information acquires greater social relevance when mediated by dialogical communicative processes that foster comprehension and the circulation of knowledge across diverse socio-environmental contexts. Within the field of Information Science, Sustainable Communication is examined as an infocommunicational approach that seeks to articulate information, communication, and knowledge throughout research processes, appropriation of scientific data, with positive social impact.The general objective is to analyze the potential of this approach in the interaction between scientists and women shellfish gatherers, considering its possible adaptation to other traditional communities. Methodologically, the study adopts the Real-World Experiments perspective, combining situated experimentation and social participation, with data analysis conducted through the Collective Subject Discourse method. As a final outcome, the development of a Multimedia Manual of Sustainable Communication is envisaged, using accessible language and inspired by the regional cordel format, aimed at the socialization of knowledge.