Banca de DEFESA: IRAMI RODRIGUES MONTEIRO JUNIOR

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : IRAMI RODRIGUES MONTEIRO JUNIOR
DATE: 04/12/2025
TIME: 14:00
LOCAL: kve-xiab-xaj
TITLE:

TERRITORY, GEOGRAPHICAL INDICATION AND CREATIVE ECONOMY IN NORTHEAST BRAZIL (2012-2021)

KEY WORDS:

Keywords: Indication of Source; Handcrafted Production; Terroir; Know-how; Culture.

PAGES: 418
BIG AREA: Ciências Humanas
AREA: Geografia
SUBÁREA: Geografia Humana
SPECIALTY: Geografia Econômica
SUMMARY:

Geographical Indications (GIs), especially Indications of Source (IPs), reorganize, regulate, and
generate tensions within the artisanal territories of Northeastern Brazil between 2012 and 2022.
Five IPs are examined: Irish lace from Divina Pastora (SE), Renaissance lace from the Cariri
Paraibano (PB), filé embroidery from the Mundaú–Manguaba Lagoons (AL), artisanal
embroidery from Caicó (RN), and hammocks from Jaguaruana (CE). These territories possess
strong historical and cultural rootedness, sustained by creative practices, traditional techniques,
and local identities, whose cultural heritage becomes transformed into an object of certification
and territorial management for economic purposes. The Geographical Indication operates as a
hybrid instrument that, while providing cultural protection, also economically regulates the
territory by disciplining techniques, reorganizing power structures, and producing hierarchies
between hegemonic agents and artisans. The objective of the research is to understand the
process of territorial use and normalization driven by GIs—specifically Indications of Source—
in Northeastern Brazil between 2012 and 2021, in artisanal activities linked to the Creative

Economy, considering the intentions and power relations between hegemonic and non-
hegemonic agents operating in these territories. The methodology integrates a bibliographic

review grounded in the concept of territory from authors such as Santos (1996, 2001, 2005),
Antas Júnior (2004, 2005), and on GIs in Allaire et al. (2005), Bruch et al. (2010), Vivien and
Ngo (2016), Brazil (1996, 2022), and Le Guerroué, Barjolle and Piccin (2022). It also includes
documentary research in the Electronic Journal of the National Institute of Industrial Property
(INPI) and in the Paris Convention (1883), Madrid Agreement (1891), Lisbon Agreement
(1958) and their respective updates, as well as extensive fieldwork. A total of 621 in-person
interviews and 644 remote interviews were conducted with artisans, institutional managers, and
actors in the productive and commercial chains. The field results reveal significant
contradictions. In the Cariri Paraibano IP, 62% are unaware of its meaning; the clothing segment
concentrates 66% of production, followed by accessories (18%) and newborn items (8%).
Consumption is led by the Southeast region (43.3%), particularly São Paulo (16%), Rio de
Janeiro (10.97%), and Minas Gerais (9%). In the Divina Pastora IP, structural unawareness
persists: 64.2% of lacemakers do not understand the GI, and 78.5% associate it solely with a
value-adding seal. Sergipe accounts for 26.9% of sales, while the Southeast dominates markets
outside the territory (São Paulo 19.6%; Rio de Janeiro 11.5%; Minas Gerais 8.5%). Production
has shifted toward clothing (54.5%) and accessories (25.1%), articulating with contemporary
fashion. In the Mundaú–Manguaba Lagoons IP, only 12.5% of the field sample requested
authorization to use the GI; 87.5% never had access to the instrument. For 75%, the GI did not
change living conditions; 12.5% reported economic gains. Production is concentrated in the
Northeast (51%), São Paulo (20%), and Minas Gerais (17%), led by the tableware segment
(61%). The presence of tourism favors circulation of uncertified products, weakening the
effectiveness of the sign. In the Caicó IP, 62.5% know the GI, but only 34.02% are authorized
by the Regulatory Council. Approximately 47.2% of production is marketed within Rio Grande
do Norte, although the clothing niche is led by São Paulo (24%). In the Jaguaruana IP, 66.7%
know the GI, but only 5% have requested its use; no producer currently markets certified pieces.
All respondents (100%) stated that the GI does not curb misuse of the geographic name, with
industrialized hammocks being sold as “Jaguaruana” on online platforms. It is concluded that,
although IPs enhance territorial visibility and cultural recognition, they reinforce internal
inequalities, centralize decision-making power, and limit the creative autonomy of artisans,
operating more as market devices than as tools for territorial strengthening.
KGeographical Indications (GIs), especially Indications of Source (IPs), reorganize, regulate, and
generate tensions within the artisanal territories of Northeastern Brazil between 2012 and 2022.
Five IPs are examined: Irish lace from Divina Pastora (SE), Renaissance lace from the Cariri
Paraibano (PB), filé embroidery from the Mundaú–Manguaba Lagoons (AL), artisanal
embroidery from Caicó (RN), and hammocks from Jaguaruana (CE). These territories possess
strong historical and cultural rootedness, sustained by creative practices, traditional techniques,
and local identities, whose cultural heritage becomes transformed into an object of certification
and territorial management for economic purposes. The Geographical Indication operates as a
hybrid instrument that, while providing cultural protection, also economically regulates the
territory by disciplining techniques, reorganizing power structures, and producing hierarchies
between hegemonic agents and artisans. The objective of the research is to understand the
process of territorial use and normalization driven by GIs—specifically Indications of Source—
in Northeastern Brazil between 2012 and 2021, in artisanal activities linked to the Creative

Economy, considering the intentions and power relations between hegemonic and non-
hegemonic agents operating in these territories. The methodology integrates a bibliographic

review grounded in the concept of territory from authors such as Santos (1996, 2001, 2005),
Antas Júnior (2004, 2005), and on GIs in Allaire et al. (2005), Bruch et al. (2010), Vivien and
Ngo (2016), Brazil (1996, 2022), and Le Guerroué, Barjolle and Piccin (2022). It also includes
documentary research in the Electronic Journal of the National Institute of Industrial Property
(INPI) and in the Paris Convention (1883), Madrid Agreement (1891), Lisbon Agreement
(1958) and their respective updates, as well as extensive fieldwork. A total of 621 in-person
interviews and 644 remote interviews were conducted with artisans, institutional managers, and
actors in the productive and commercial chains. The field results reveal significant
contradictions. In the Cariri Paraibano IP, 62% are unaware of its meaning; the clothing segment
concentrates 66% of production, followed by accessories (18%) and newborn items (8%).
Consumption is led by the Southeast region (43.3%), particularly São Paulo (16%), Rio de
Janeiro (10.97%), and Minas Gerais (9%). In the Divina Pastora IP, structural unawareness
persists: 64.2% of lacemakers do not understand the GI, and 78.5% associate it solely with a
value-adding seal. Sergipe accounts for 26.9% of sales, while the Southeast dominates markets
outside the territory (São Paulo 19.6%; Rio de Janeiro 11.5%; Minas Gerais 8.5%). Production
has shifted toward clothing (54.5%) and accessories (25.1%), articulating with contemporary
fashion. In the Mundaú–Manguaba Lagoons IP, only 12.5% of the field sample requested
authorization to use the GI; 87.5% never had access to the instrument. For 75%, the GI did not
change living conditions; 12.5% reported economic gains. Production is concentrated in the
Northeast (51%), São Paulo (20%), and Minas Gerais (17%), led by the tableware segment
(61%). The presence of tourism favors circulation of uncertified products, weakening the
effectiveness of the sign. In the Caicó IP, 62.5% know the GI, but only 34.02% are authorized
by the Regulatory Council. Approximately 47.2% of production is marketed within Rio Grande
do Norte, although the clothing niche is led by São Paulo (24%). In the Jaguaruana IP, 66.7%
know the GI, but only 5% have requested its use; no producer currently markets certified pieces.
All respondents (100%) stated that the GI does not curb misuse of the geographic name, with
industrialized hammocks being sold as “Jaguaruana” on online platforms. It is concluded that,
although IPs enhance territorial visibility and cultural recognition, they reinforce internal
inequalities, centralize decision-making power, and limit the creative autonomy of artisans,
operating more as market devices than as tools for territorial strengthening.

 

 

COMMITTEE MEMBERS:
Presidente - 2346233 - FRANCISCO FRANSUALDO DE AZEVEDO
Interna - 2615432 - JANE ROBERTA DE ASSIS BARBOSA
Externo ao Programa - 4891437 - IAPONY RODRIGUES GALVAO - UFRNExterno à Instituição - MARCEL AZEVEDO BATISTA D'ALEXANDRIA, - USP
Externo à Instituição - SÔNIA DE SOUZA MENDONÇA MENEZES - UFS