Digitization of the territory and platform economy in the Semi-arid region: a study of driver apps in Caicó–RN
Caicó; urban mobility; uberization; Semi-arid region; digital platforms.
This study seeks to investigate the new dynamics of urban mobility in the municipality of Caicó (RN) resulting
from the introduction of digital platforms for intramunicipal transportation starting in 2023. Based on the
understanding that the city, a sub-regional center in the Semi-arid region, previously had a precarious supply
of public transportation and a dominance of taxi and motorcycle-taxi services, the study analyzes the
repercussions of the arrival of apps such as Urbano Norte, Gira Patos, Driver Nordeste and Tôaí Passageiro,
which make up a group of regional and national applications that display specific dynamics when compared
to international platforms such as Uber and 99/Didi. The central objective is to analyze the digitalization of
the semi-arid territory through the expansion of these platform economies into cities of lower urban
hierarchy in the Semi-arid region, such as Caicó-RN, seeking to identify the algorithmic and corporate uses
of the territory by the apps; to examine the interactions and conflicts among the social agents involved (app
drivers, taxi drivers, and users) within the context of increasingly flexible labor relations; and to investigate
how digitalization affects users’ urban experience. The theoretical framework is based on the concepts of
the Scientific-technical-informational milieu, uberization and labor precarization, corporate uses of the
territory, and the city and the urban in the spatial context of the study. The methodology is qualitative
quantitative and empirical, grounded in literature review; semi-structured interviews with platform
managers and municipal public administrators; application of socioeconomic questionnaires to drivers and
users of the apps; and the processing and content analysis of data supported by thematic cartography
produced in GIS. The expected results aim to contribute to the understanding of socio-spatiality in the Semi
arid region, clarifying how the platform economy materializes in cities of lower urban hierarchy,
reorganizing flows, labor relations, and the experience of mobility, often at the margins of public planning.