Banca de DEFESA: PAULO BRUNO MEDEIROS NEPOMUCENO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : PAULO BRUNO MEDEIROS NEPOMUCENO
DATE: 10/10/2022
TIME: 16:00
LOCAL: Google Meet < meet.google.com/upf-pzuy-pfn >
TITLE:

INFORMATION IN THE FIGHT AGAINST DISINFORMATION ON INSTITUTIONS SOCIAL NETWORKS: A CASE STUDY OF THE UFRN CAMPAIGN ON INSTAGRAM.

KEY WORDS:

Information and knowledge management. Misinformation. Institutional Social Networks UFRN. 

PAGES: 99
BIG AREA: Ciências Sociais Aplicadas
AREA: Ciência da Informação
SUMMARY:

Over the years, society has changed its way of interacting, and this would be no different when it comes to the formation of its social networks as a whole, including institutional ones. Thus, the main objective of this research is to analyze the importance of information and knowledge management in the fight against disinformation in the institutional social network (Instagram) of UFRN. For the development of the research, the article will be divided into three parts. Initially, it will be described on Information and Knowledge Management – IKM, will then be chosen and the definition of selection will begin, a discussion based on social authors will be developed, which will discuss with emphasis on institutional means. The realization of this justifies the need to analyze if there is really the importance and the work of the IKM in the fight against the social network (Instagram) of UFRN. The research will be carried out through descriptiveexploratory research, this as a study of facts that observes, relates, and or phenomena without the use of management and with the application of an interview with the manager of the campaign “A universidade não pode parar” (The university cannot stop). In the analysis of the results, it was verified that Information Management is important in the fight against disinformation and with this it generated a series of future proposals such as having a permanent campaign using multiplatforms and with all this giving the possibility to create manuals / booklets to assist in the fight of misinformation. With the end of the research, it is seen that the theme addressed can still be deepened and bring new studies to the area, it was evident through the analysis and interview that information management helps and permeates the dissemination of more feasible news. 

COMMITTEE MEMBERS:
Presidente - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Interna - 1132649 - GABRIELLE FRANCINNE DE SOUZA CARVALHO TANUS
Externa à Instituição - ILEMAR CHRISTINA LANSONI WEY BERTI