Banca de QUALIFICAÇÃO: AUGUSTO CARLOS DE OLIVEIRA MAUX

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : AUGUSTO CARLOS DE OLIVEIRA MAUX
DATE: 26/09/2022
TIME: 10:00
LOCAL: Auditório C
TITLE:

The Potiguar Handicraft the Covid-19 Pandemic: crisis and digitalization

KEY WORDS:

Handicrafts, public policy, digital commerce, pandemic.

PAGES: 60
BIG AREA: Ciências Humanas
AREA: Antropologia
SUBÁREA: Teoria Antropológica
SUMMARY:

In this dissertation, I discuss the crisis that affected the craft sector in the brazilian state of Rio Grande do Norte in the face of the new coronavirus pandemic, with emphasis on the strategies employed by craftswomen to deal with the effects of the pandemic. To do so, I delimit a social field of Potiguar handcrafts as an analytical unit. My ethnographic path is broken down into several stages: initially participating in the public management of policies for handcrafts, through the monitoring of representative entities of the sector, and through digital ethnography focused on the social media most employed by craftswomen. We observed several obstacles faced by the workers of the sector during the pandemic: the first moment of discouragement due to the abrupt suspension of fairs, tourism, and every kind of face-to-face commercialization; the overload of domestic work; the mobilizations and anxieties to receive the emergency aid; the crisis in the supply of raw materials; the mobilizations for the Aldir Blanc Cultural Emergency Law; the search for applications and marketplaces specific to the sector; and finally the gradual resumption of face-to-face commercialization modalities. Throughout this trajectory, the accelerated insertion in digital commerce networks was a constant necessity, and from the research it was possible to identify a range of discursive referentials reflexively activated by the artisans in this arduous process. I argue that the expansion of the digital market for the craft sector as a result of the suspension of face-to-face marketing modalities constitutes appropriation of technologies by craftswomen in a context of exceptionality, supported by discussions on Mundane Technology and borderline situations, where engagement with technology is seen as a way to overcome an unwanted obstacle.

COMMITTEE MEMBERS:
Presidente - 1215344 - JULIE ANTOINETTE CAVIGNAC
Interna - 1642956 - JULIANA GONCALVES MELO
Interno - 2385456 - PAULO VICTOR LEITE LOPES
Externa à Instituição - THAÍS FERNANDA SALVES DE BRITO