Banca de DEFESA: WALDELINO DUARTE RIBEIRO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : WALDELINO DUARTE RIBEIRO
DATE: 29/04/2024
TIME: 08:00
LOCAL: Vídeo Chamada: https://meet.google.com/wmr-pmag-xhy
TITLE:

Paubrasil.store: a digital platform to boost the Brazilian publishing market

KEY WORDS:

Publishing Market; E-commerce; Platform Strategy; Project-Based Business; Innovation; Artificial Intelligence.

PAGES: 80
BIG AREA: Ciências Exatas e da Terra
AREA: Ciência da Computação
SUMMARY:

The publishing market has been facing significant challenges, primarily with the expansion of the digital market and the increasing participation of new players, such as self-publishing platforms. Despite the growth of the  arket, the dominance is held by large publishers. Concurrently, there is a trend of strengthening small  ookstores and independent publishers in Brazil. However, this market dynamic also brings new challenges, such as limited product exposure, logistical problems, high fees imposed by large bookstores, and concentration in the local market. The theoretical foundation of this project included an extensive literary review covering topics such as the publishing market, e-commerce, business models of platforms, project-based businesses, and Artificial Intelligence. Moreover, for a deeper understanding of user needs and the market, the Cralves creativity framework was used, which adopts Design Thinking principles. In this context, it is proposed to develop a digital platform dedicated to optimizing the life cycle of book production and commercialization. This digital platform aims to offer an integrated ecosystem of services available on demand, including typing, editing, layout, cover design, printing, and marketing. Additionally, the e-commerce component of the platform will be equipped with advanced technologies, such as an Artificial Intelligence-based recommendation system and a virtual assistant using Natural Language Processing. It is hoped that the platform specification, the goal of this work with potential for innovation, can support its implementation and, consequently, it may be possible to increase the visibility, availability, and scalability of book production and sales operations. By expanding market reach, an increase in the revenue of the involved editorial entities is anticipated

COMMITTEE MEMBERS:
Presidente - 1943220 - ORIVALDO VIEIRA DE SANTANA JUNIOR
Externo ao Programa - 1696802 - JOSUÉ VITOR DE MEDEIROS JÚNIOR - UFRNExterno à Instituição - CARLOS ALDEMIR FARIAS DA SILVA