Banca de DEFESA: RAMONN HENRIQUE DE OLIVEIRA PINTO

BRIDGE: AN INNOVATIVE SYSTEM THAT FACILITATES THE MANAGEMENT CONSULTANCY HIRING PROCESS

Innovation, Market Research, Consulting, New Business

Competition heats up markets as a whole. Entrepreneurs must strive to survive in this increasingly uncertain world, and many alternatives and strategies are designed to gain advantages over competitors. One of them is the generation of innovations that facilitate commercialization processes, but how to generate this innovation? One of the alternatives is to hire qualified professionals to assist in this endeavor. The object of this work is to present an application that creates a bridge between consultants and entrepreneurs. After a survey with the target audiences, it was noticed an acceptance of both to use the system, after the results all the processes involving the creation of a company were done. Initially a CANVAS, then Marketing, Financial and Operational planning. Two scenarios were developed to evaluate the system's viability, and after studying these scenarios it was possible to detect promising results on billing, profitability and profitability of the entrepreneurial research project.