Banca de QUALIFICAÇÃO: CLEOMARA CRISTINA AZEVEDO SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : CLEOMARA CRISTINA AZEVEDO SILVA
DATE: 30/01/2024
TIME: 14:30
LOCAL: Online (https://meet.google.com/uhj-xzey-upi)
TITLE:

Maximizing efficiency and improving visitor experience: platform planning for reservations at Geopark Seridó

KEY WORDS:

Tourism, Strategic management, Collective intelligence.

PAGES: 48
BIG AREA: Ciências Sociais Aplicadas
AREA: Turismo
SUMMARY:

For a region to be considered eligible to become a geopark, it is essential that it has geological and paleontological attributes of international relevance, in addition to adopting protection, education and sustainable development measures. Geoparks are not only associated with the presence of rocks and fossils, but also with community engagement and local commitment. Despite the positive indicators in the sector, the natural attractions of the Seridó region and the efforts to publicize the Seridó Geopark's services, there is the challenge of promoting sustainable tourism in the area. In a practical way, the challenge of offering tourist services in the region permeates the difficulty for tourists to access Geopark services, since location information, reservations, tour prices and availability of tour guides are generally managed manually and without data collection for better strategic management. Therefore, the present study aims to plan a platform that promotes the integration of tourists with the Seridó Geopark. The methodology used in the study is qualitative and will involve carrying out a hackapocket with undergraduate and high school students to build technological solutions. As a product, the study will develop structured planning for a platform for reservations in the Seridó Geopark.

COMMITTEE MEMBERS:
Presidente - 2859852 - MAX LEANDRO DE ARAUJO BRITO
Externo ao Programa - 1141020 - ANTONIO BATISTA DA SILVA OLIVEIRA - UFRNExterna ao Programa - 1372521 - MARIA VALERIA PEREIRA DE ARAUJO - UFRNExterno à Instituição - ESDRAS MATHEUS SILVA MATIAS - UFPB