Banca de DEFESA: GILVANDRO CÉSAR DE MEDEIROS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : GILVANDRO CÉSAR DE MEDEIROS
DATE: 27/11/2023
TIME: 10:30
LOCAL: Online: https://meet.google.com/gud-yqjz-weo
TITLE:

BUSINESS STRATEGY ENGINEERING (BSE): AN APPROACH FOR STRATEGIC MANAGEMENT OF INNOVATION STRUCTURED BASED ON THE PRINCIPLES OF AGILE DEVELOPMENT AND ANTI-FRAGILITY IN BUSINESS.

KEY WORDS:

Strategic Management; Startups; Innovation Management; Balanced Scorecard (BSC); Objectives & Key-Results (OKRs).

PAGES: 81
BIG AREA: Ciências Exatas e da Terra
AREA: Ciência da Computação
SUMMARY:

Startups are flexible and innovative organizations with business models under construction, seeking to gain maturity and competitive advantages that consolidate them in the market. Naturally, it is common for startups to fail in achieving their objectives due to various factors, from internal issues such as poor process management, to external issues such as loss of competitiveness relative to competitors. In the corporate world, strategic management has presented itself as a solution for senior management of companies to structure business models, even complex ones, through strategic planning that aligns the objectives of the company's managerial vision with the processes and activities carried out by each directorate and team. Startups, however, have difficulties in applying methods of strategic management, largely due to the uncertainties inherent in evolving business models, as well as the need to act agilely, to accommodate the frequent changes that are part of the routines of these companies. With this challenge in mind, this work presents a reinterpretation and adaptation of strategic management methods organizing them in a flexible and agile way enough to suit the realities of startups. For this, the foundations of competitive advantage, the theory of strategic inflection points, and antifragile business, as well as the problems that interfere with the success of startups, were studied, proposing a combination of the Balanced Scorecard (BSC) and Objectives & Key-Results (OKRs) models for strategic management of startups. Thus, strategic management techniques can be applied in a structured and agile way, in a model called Business Strategy Engineering (BSE). BSE, therefore, is a strategic management model redesigned to meet the dynamics experienced in startups, allowing these organizations to think and act strategically, contributing to the planning of their strategic objectives and in obtaining a competitive advantage. As a result, the BSE method is presented and discussed as a business model designed as a business strategy consultancy for startups, directing and leveraging processes for the development of innovation.

COMMITTEE MEMBERS:
Presidente - 1943220 - ORIVALDO VIEIRA DE SANTANA JUNIOR
Interno - 1753067 - EFRAIN PANTALEON MATAMOROS
Interna - 1753896 - ZULMARA VIRGINIA DE CARVALHO
Externo à Instituição - ANDRÉ LAGE FREITAS - UFAL