Banca de DEFESA: RODRIGO LIMA TAVEIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : RODRIGO LIMA TAVEIRA
DATE: 26/05/2023
TIME: 14:00
LOCAL: meet.google.com/ppr-xfwt-cpn
TITLE:

GESCON:

STRATEGIC MANAGEMENT FRAMEWORK FOR MANAGEMENT CONSULTING

KEY WORDS:

Business Strategy, Management Consulting, Science, Technology, and
Innovation, Sebrae.

PAGES: 60
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

The strategic planning for 2022 of the Serviço Brasileiro de Apoio às Micro e Pequenas
Empresas do Rio Grande do Norte highlights as its purpose the transformation of small
businesses into protagonists of Brazil's development, offering various solutions to the
entrepreneurial ecosystem of the state of Rio Grande do Norte, including management
consulting. With a focus on repositioning, strengthening, and modernizing its territorial
network of relationships, the Agência Sebrae Grande Natal initiated its project to
reposition and modernize its service network. In this context, the objective of this work
is to develop a framework capable of repositioning the offering of management consulting
services of the Agência Sebrae Grande Natal through digital transformation. To solve the
problem situation, theories related to digital transformation, process management, agile
methodologies, TRIZ problem-solving methodology, and data intelligence were studied.
Through the study, the Minimum Viable Product GESCON was developed, which was
validated at the Agência Sebrae Grande Natal, where it was found that the Gescon
Framework brought an 18.02% increase in operational and financial efficiency. Through
data intelligence, a sales funnel was implemented to track the consultations that convert
to contracts, which allowed for better budget predictability and goal planning accuracy.

COMMITTEE MEMBERS:
Presidente - 3242299 - HERCULANA TORRES DOS SANTOS
Externo ao Programa - 1544724 - GLAUCIO BEZERRA BRANDAO - UFRNExterno ao Programa - 3304576 - RODOLFO LUIZ BEZERRA DE ARAÚJO MEDEIROS - UFRNExterna à Instituição - ADRIANA CRISTINA FERREIRA CALDANA