Banca de QUALIFICAÇÃO: FRANCISCO BELARMINO DE MACEDO NETO

FROM THE FIELD TO THE TABLE: Marketing and Logistics System for small rural producers

Entrepreneurial Science; Science, Technology and Innovation; Culture of Innovation; Technology Business

In a competitive market such as agribusiness, for example, whose dynamics are related to commodities, adding value to products is a way out for the small rural producer to remain active and the solution may be to invest in the verticalization of the production chain and directly serve the final costumer. The biggest bottlenecks for the small producer are the logistics of production and commercialization. In this context, the present work aims to develop a marketplace platform for small rural producers and agroindustries in direct service to the final consumer, allowing them to receive a quality, fresh and original product at home. The idea was to allow interaction between producer and consumer to increasingly improve the products supplied and, at the same time, enable alternative logistics for the flow of their production, bringing predictability, traceability with solutions that allow their production schedule. In order to achieve the objective, an exploratory research was carried out, seeking the main trends of this market to consolidate them through benchmarking and in the elaboration of a startup aligned with the needs of producers, agroindustries, consumers and couriers, in addition to all possible validation analyzes market. In view of the study, the platform proved to be efficient in integrating production chains, promoting fair trade and adding value to rural products. It stood out as an important tool to implement a new way of marketing rural products using resource sharing, pattern analysis and production forecasting through data mining and artificial intelligence.