Banca de QUALIFICAÇÃO: RAMON HENRIQUE DE OLIVEIRA PINTO

BRIDGE – AN INNOVATIVE SYSTEM THAT FACILITATES THE PROCESS OF HIRING MANAGEMENT CONSULTANTS.

Innovation, Consulting, Small Business.

Competition heats up markets as a whole. Entrepreneurs must strive to survive in this increasingly uncertain world. Because of this, many alternatives and strategies are designed to gain advantages over competitors. One of them is the generation of innovations that facilitate commercialization processes, but how to generate this innovation? One of the alternatives is to hire qualified professionals to assist in this endeavor. That said, the object of this work is to study scenarios of an application that creates a bridge between consultants and entrepreneurs. After a survey with the target audiences, it was noticed an acceptance of both to use the system, after the results, all the processes that involve the creation of a company were done. Initially a CANVAS, then Marketing, Financial and Operational planning. After studies of two scenarios with their peculiarities where it was possible to detect promising results on billing and profitability, where the Scenario 2 seemed to be the closest to reality and therefore the most viable.