Banca de DEFESA: FRANCISCO DE ASSIS COSTA BARROS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FRANCISCO DE ASSIS COSTA BARROS
DATE: 31/08/2021
TIME: 14:30
LOCAL: Sala de videoconferência do Google: meet.google.com/oun-hmtf-cfq
TITLE:

LAW 4.0: HOW DIGITAL TRANSFORMATION CAN IMPACT THE SURVIVAL OF LAW OFFICES

KEY WORDS:

Digital transformation; Innovation; Strategic planning; Pandemic; COVID-19; Advocacy 4.0; Artificial intelligence in the legal field

PAGES: 86
BIG AREA: Ciências Exatas e da Terra
AREA: Ciência da Computação
SUMMARY:

The present dissertation presents a unique case study, analyzing by way of a qualitative and descriptive approach the impacts of the digital transformation in law firms, especially in the Costa Barros Advogados law firm, and its contribution to the struggle against the COVID-19 pandemic, and analyzing the strategies and technologies used, which characterize the  so called advocacy 4.0. The innovation is analyzed based on concepts from various authors and in the context of the current Brazilian legislation. The importance of a revision in the strategic planning of law firms to face the crisis provoked by the pandemic is demonstrated. This crisis scenario has impacted more than a million Brazilian lawyers which, in addition to the fact that Brazil holds 98% of labor suits in the world, contributes to the relevance of the present study, also being relevant the functioning period of the analyzed law firm, which spans more than 20 years and has promoted a self-transformation to stay competitive during the ongoing pandemic. This work presents the foundations of digital transformation in Brazil and in the legal field, addressing the characteristics of advocacy 4.0 and different aspects of artificial intelligence in the legal field. Considering that digital transformation is not only a matter of usage of technology, this work addresses the evolution of strategic planning and how the law firm being studied adapted to the new work conditions, especially in regards to home office, addressing many practical aspects of people management, planning and technologies which are being used in the aforementioned law firm. This work also presents how the culture of innovation and permanent learning of the team was formed, starting from the consolidation of purpose until the development of initiatives for value generation for the clients and for the team. At the end, with the so-called “natural generalization”, it is hoped that the content of the experience here described can contribute for the improvement of the digital transformation and longevity of other law offices.

BANKING MEMBERS:
Presidente - 1943220 - ORIVALDO VIEIRA DE SANTANA JUNIOR
Interno - 1714250 - JAMERSON VIEGAS QUEIROZ
Externo ao Programa - 1358062 - MARCO BRUNO MIRANDA CLEMENTINO
Externo à Instituição - ANDRÉ LAGE FREITAS