Banca de DEFESA: MAURO ORUAM BARBOSA NOGUEIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : MAURO ORUAM BARBOSA NOGUEIRA
DATE: 27/08/2021
TIME: 16:00
LOCAL: Sala de videoconferência do Google: meet.google.com/wvr-ohrh-igf
TITLE:

Frugal management information system for bars and restaurants - market insertion of the startup General System Integrated - GSI

KEY WORDS:

Frugal Innovation; Social Impact Businesses; ERP; Commercial Automation.

PAGES: 47
BIG AREA: Ciências Exatas e da Terra
AREA: Ciência da Computação
SUBÁREA: Sistemas de Computação
SPECIALTY: Arquitetura de Sistemas de Computação
SUMMARY:

With the advent of the IV Industrial Revolution, the challenges of how countries develop, how organizations create value and the role of people in society intensify. In this direction, the exponentially accelerated pace of the 4.0 techno-economic paradigm demands agile responses for the appropriation of Digital Transformation. In the field of cost reduction and increased productivity of organizations, the issue gravitates in Information Systems - IS. Enterprise Resource Planning - ERP is an IS that favors the analysis of data and processes of an organization in a single system, from the integration of activities from different sectors, such as sales, finance, inventory and human resources. A study by the Brazilian Micro and Small Business Support Service reports that over the past three decades, micro and small businesses have been playing an increasingly strategic role in the Brazilian economy. In 2020, small businesses represented 30% of the country's Gross Domestic Product. It is within the window of opportunity of the Digital Transformation that the scientific-entrepreneur research effort of this work lies. The implementation and market traction of the startup General System Integrated - GSI is the core objective of this research. Of an applied nature, the methodological structure relied on the company's business modeling, as well as the frugal development of an ERP for bars and restaurants, the General System 2 - GS-2. The technological solution has essential and friendly features for the commercial segment. Additionally, GS-2 provides for compliance with the constant legal updates of the Federal Revenue, aimed at the functional requirements of the Electronic Consumer Invoice - NFC-e. The technological validation of the invention was carried out in an establishment in the city of Natal-RN. The lean, low-cost product, aimed at small businesses, was a strategy for GSI's insertion in the market. The main result of this work is the growing diffusion of the GSI brand, derived from customer satisfaction with the GS-2 innovation.

BANKING MEMBERS:
Presidente - 1753896 - ZULMARA VIRGINIA DE CARVALHO
Interno - 1753067 - EFRAIN PANTALEON MATAMOROS
Interno - 1282620 - HENRIQUE ROCHA DE MEDEIROS
Externo ao Programa - 1544724 - GLAUCIO BEZERRA BRANDAO
Externo à Instituição - RAFAEL VIDAL AROCA - UFSCAR