STIMULATING CONNECTIONS BETWEEN STUDENTS, UNIVERSITIES AND COMPANIES
academic innovation; business design, innovative methodology; triple helix.
Brazilian universities have the purpose, in addition to teaching, to generate knowledge and disseminate knowledge. Public universities are responsible for conducting research, disseminating knowledge, as well as, through extension actions, acting beyond physical boundaries. The Triple Helix proposes harmonious operation to facilitate the flow of economic and financial resources, contributing to a structure favorable to productive interaction between universities, government and companies. Despite this, organizational environments that are internally prepared or that encourage interaction between the academic ecosystem and companies are rare. As a result, there are low rates of innovation and student experiences in activities in companies, high cost for the production and development of products and services. Prospect is a 10-step methodology that proposes to structure the communication of universities and companies through a framework that systematically uses challenges to develop the creative potential of students, generating greater opportunities for market applications and business solutions in a practical way , through a digital and physical platform. As a consequence, the student and the company may have a functional and innovative product that solves a real problem, be it a product or service.