Banca de DEFESA: THIAGO LIMA DA COSTA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : THIAGO LIMA DA COSTA
DATE: 31/08/2021
TIME: 14:00
LOCAL: Sala de videoconferência do Google: meet.google.com/mmz-hgsb-uqx
TITLE:

Using the advent of augmented reality, with the implementation of geolocation to enhance the advertising of organizations, through the application of VIRTEAL

KEY WORDS:

Advertising; Augmented Reality; Mixed Reality; Geolocation.

PAGES: 34
BIG AREA: Ciências Exatas e da Terra
AREA: Ciência da Computação
SUBÁREA: Metodologia e Técnicas da Computação
SPECIALTY: Sistemas de Informação
SUMMARY:

The traditional advertising format through leafleting, billboards, ads on buses, radio and television, stemming from decades of marketing with little interaction with the individual, came up against the advent of the internet, which in turn was linked to the technological advancement of computers and mobile devices (smartphones) presents us with increasingly innovative and interactive solutions. Based on this and with the evolution of Augmented Reality associated with cell phone cameras and geolocation, using the Global Positioning System (GPS), we have several possibilities to explore advertising with greater interactivity between the user and the brand of a product or service, in a true symbiosis between the virtual and the real world. It is noteworthy also that certain advertising media generate solid residues that can pollute the environment, such as paper, even if they are liable to be recycled, in addition to the urban aesthetic impact caused by the appropriation of spaces that perhaps overshadow the natural beauty of a given region. We therefore have as a main objective of this work the development of a mobile application, called VIRTEAL®. With such application companies can map out areas in certain locations in a city, in order to generate relevant and customizable content of audio, video or images, for the dissemination and commercialization of products or services, with the use of Augmented Reality linked to the geolocation of the user, being its development based on one of the technologies currently available such as: AR.js (Web browser); AR Core (Android); or ARKit (Apple).

BANKING MEMBERS:
Externa à Instituição - ANGÉLICA DE SOUZA GALDINO ACIOLY - UFPB
Presidente - 2459504 - AQUILES MEDEIROS FILGUEIRA BURLAMAQUI
Interno - 1282620 - HENRIQUE ROCHA DE MEDEIROS