Banca de QUALIFICAÇÃO: VANESSA PAIVA PESSOA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : VANESSA PAIVA PESSOA
DATE: 29/03/2021
TIME: 09:00
LOCAL: Sala de videoconferência: https://meet.google.com/avc-fijs-htr
TITLE:

INOVENOW - METHODOLOGIC DEVELOPMENT FOR KNOWLEDGE DISSEMINATION ABOUT ENTREPRENEURSHIP AND TECHNOLOGICAL INNOVATION

KEY WORDS:

Methodology; Entrepreneurial Education; Startup; Entrepreneurship; Inovenow.

PAGES: 50
BIG AREA: Engenharias
AREA: Engenharia de Produção
SUBÁREA: Engenharia Econômica
SUMMARY:

Over the last few years, public institutions from different government spheres have started to invest resources in fostering innovative entrepreneurship. Overall, these institutions promote educational initiatives to help entrepreneurs develop startups and innovative companies. In this context, there was an increasing demand for methodologies and practical solutions aimed at entrepreneurial education, as the development institutions usually hired specialized companies or foundations to carry out the projects. Given this scenario, this scientific-entrepreneurial research sought to analyze and validate the opportunity to create a business dedicated to assist amateur entrepreneurs interested in developing startups, but with a commercial approach, aimed at selling projects to entities such as Sebrae, government departments (state and municipal), universities, technology parks and incubators. The Customer Development methodology was applied to guide the process of validation and business creation, which resulted in the creation of Inovenow, a company specialized in the development and implementation of methodologies for the dissemination of practical knowledge regarding entrepreneurship and technological innovation. The results achieved by Inovenow in these first 2 years of activity in the market (2019 and 2020) were extremely positive, the fulfillment of 21 contracts with different institutions indicated the viability of the business. The implemented projects directly trained approximately 440 startups, totaling more than 3,950 people who were impacted, including young people, students, professionals, entrepreneurs and entrepreneurs who participated in pre-acceleration programs, mentoring and events.

BANKING MEMBERS:
Presidente - 140.133.498-92 - CRISTIANO ALVES DA SILVA - UFSC
Interno - 1544724 - GLAUCIO BEZERRA BRANDAO
Interno - 1282620 - HENRIQUE ROCHA DE MEDEIROS
Interna - 1753896 - ZULMARA VIRGINIA DE CARVALHO