Banca de DEFESA: GEORGE ANDRÉ ALVES FREIRE

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : GEORGE ANDRÉ ALVES FREIRE
DATA : 23/07/2019
HORA: 09:30
LOCAL: sala 4 - ECT
TÍTULO:

Bandapp: a container of applications for customer loyalty for small businesses

PALAVRAS-CHAVES:

loyalty program, app, aplication, container.

PÁGINAS: 51
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Administração de Empresas
RESUMO:

In times of economical crisis, a business basically has two possible behaviors to succeed or, at least, to survive: adopting a conservative stance, through actions that are known to work or innovate, differing from what is established, and this way, get competitive advantage. Customer loyalty programmes fit well into the first profile and are universal, ranging from small drinking water distributors to major aviation or credit card companies. Providing a smartphone application to customers, while not exactly new, can still be framed in the innovative profile, mainly for small businesses. The purpose of this paper is to present Bandapp, an container of applications that aims to modernize Small Business Loyalty Programmes. Bandapp was developed by RN Soft using some of TRIZ's techniques, the Theory of Inventive Problem Solving, developed by the Russian researcher Genrich S. Altshuller.

MEMBROS DA BANCA:
Presidente - 1753123 - CARLOS ALEXANDRE CAMARGO DE ABREU
Interno - 1753067 - EFRAIN PANTALEON MATAMOROS
Interno - 1544724 - GLAUCIO BEZERRA BRANDAO
Externo à Instituição - EDILSON MARINHO DA SILVA JUNIOR