Banca de DEFESA: FABIO MARTINS DO NASCIMENTO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : FABIO MARTINS DO NASCIMENTO
DATA : 23/05/2019
HORA: 10:15
LOCAL: inPACTA-ECT/UFRN
TÍTULO:

PRE-PAID ACADEMY: management system of gymnastics academies

PALAVRAS-CHAVES:

 innovation. startup. entrepreneurship. life healthy.

PÁGINAS: 91
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
SUBÁREA: Administração de Empresas
RESUMO:

In a globalized economy, where competition is growing rapidly across all industries, it has become essential for any organization to know what its customers crave and think. Today, customers are increasingly critical and demanding, and providing satisfaction to them is no easy task. Innovative companies, better known as Startups, have the mission of using all the technological resources and skilled manpower to develop solutions that solve the problems of the oldest organizations. Behind Startups, we find the entrepreneurs, with a vision of the future, can solve problems of other companies or suggest improvement in the processes, products or services that already exist. Gyms, like any other organization, need help to leverage business and find Startups the ability to solve customer capture and loyalty problems. Therefore, consumer satisfaction studies are now increasingly relevant, and widely discussed in both the academic and business communities. The main objective of this project was to develop a management platform for academies, with innovation in the tools of capture and relationship with customers and partners, through a system that allows the purchase of credits allowing to use them in the academies registered in the database of the platform . To achieve the proposed objectives, the methodology adopted was the qualitative research, with exploratory and descriptive characteristics, trying to describe the factors that contribute to student dissatisfaction in gymnastics academies. The research method used was the inductive one, checking the situation of a small gym and, consequently, positioning itself on the recommendations and improvements in the system of the Prepaid Academy. The results showed that Social Networks has the potential to define potential clients interested in the Platform proposal and new business opportunities were identified by inserting new liberal professionals into the Platform's ecosystem to work together using the site Prepaid Academy.

MEMBROS DA BANCA:
Presidente - 1282620 - HENRIQUE ROCHA DE MEDEIROS
Interno - 1544724 - GLAUCIO BEZERRA BRANDAO
Externo ao Programa - 1714277 - ANTONIO DE PADUA DOS SANTOS
Externa à Instituição - PRISCILA TORRES NOBRE