Banca de QUALIFICAÇÃO: MARICI MORENO CANSIAN

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARICI MORENO CANSIAN
DATA : 16/07/2018
HORA: 09:00
LOCAL: inPACTA: Sala Richard Feynman
TÍTULO:

INNOVATIVE MARKETING STRATEGIES IN THE TREATMENT OF
WATER: A case from Ltda \ A process developed in the company Minuto Água®

PALAVRAS-CHAVES:

Innovation; Marketing; Water; Cheers; Quality of life.

PÁGINAS: 40
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

Organizations, during their innovation management process, realize the need to define the most appropriate innovation strategy to make their business proposal reach the market with the highest probability of success. Therefore, the company Minuto Água, acting in the market with water purifiers since 2012, has been adapting and innovating its filtration process according to the needs existing in the market, over the years. Through research and studies done on water, the company Minuto Agua has envisioned a promising market. Clean, safe and adequate drinking water is vital for the survival of all living organisms and for the functioning of ecosystems and economies. But, the quality of water around the world is increasingly threatened, as the population grows, agricultural and industrial activities expand, and climate change threatens to alter the global hydrological cycle. The water problem is related from its scarcity to the quality of the water that the population has access to. Currently there are water improvement methods with innovative technologies that make it excellent for consumption, several of these methods are already used in some countries such as: Germany, Japan, USA. By studying and visualizing this market niche, the company Minuto Água initially became its CNAE era of consulting, training and education, throughout my study it was perceived the possibility of expanding the business beyond existing activities, inserting the CNAE among trade retailer and wholesaler, in order to provide people with the opportunity to access technologies that promote health, well-being and quality of life through water, by looking at this niche in the water market, the objective of this work is to present a new marketing model for the Water Minute, based on innovative water treatment processes.

MEMBROS DA BANCA:
Presidente - 1544724 - GLAUCIO BEZERRA BRANDAO
Interno - 1753896 - ZULMARA VIRGINIA DE CARVALHO
Externo ao Programa - 1242299 - HERCULANA TORRES DOS SANTOS