Banca de QUALIFICAÇÃO: SILVANIA DE SOUZA ARAUJO

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : SILVANIA DE SOUZA ARAUJO
DATA : 15/06/2018
HORA: 10:30
LOCAL: inPACTA: Sala Richard Feynman
TÍTULO:

Simple Construction: management technology for the construction and decoration market -  Simple Design module

PALAVRAS-CHAVES:

Business Model, Connectivity, Construction, Decoration, Shared Economy

PÁGINAS: 54
GRANDE ÁREA: Engenharias
ÁREA: Engenharia de Produção
RESUMO:

Since the invention of Tim Berner-Lee, the World Wide Web (WWW) in the 1990s, there has been a continual resize of how countries develop, how organizations create value and the role of people in society. In this scenario, connectivity favored business models based on organizational network arrangements that brought profound socioeconomic impacts. Within the concept of shared economy, companies such as uber, airbnb, netflix or spotify are the main players - respectively - in the transportation, accommodation, television and music markets, with modest tangible assets. No mercado da construção civil brasileiro, empreendimentos em rede chegam atingir faturamentos superiores a 200 milhões de reais por ano (TEXEIRA, 2012). Contudo, o mercado de produtos e de serviços da construção civil, bem como de decoração de ambientes, demandam melhorias no fluxo informacional tanto para os profissionais da área, quanto para os clientes finais. It is within this bias that the research aimed to diagnose these commercial relationships, as well as to develop strategies of connectivity and interactivity between different actors that compose the said market. From the study of shared economy technologies, customer experience and data mining, Simple Construction® methodology was developed - market management technology for civil construction and decoration services. Focused on the access of information, often imprisoned in some professional niches, as well as in the connectivity of all the actors of the business relations of the construction and interior decoration, the tool integrates the best functionalities of marketing, business modeling and design thinking. With a user-centered design, in order to configure itself as an active player in this ecosystem, in a dynamic and agile model, the minimum viable product was the Simple Design module, from the platform with the same name to the methodology.

MEMBROS DA BANCA:
Interno - 1753123 - CARLOS ALEXANDRE CAMARGO DE ABREU
Interno - 1544724 - GLAUCIO BEZERRA BRANDAO
Interno - 1282620 - HENRIQUE ROCHA DE MEDEIROS
Interno - 1760618 - OLAVO FONTES MAGALHAES BESSA
Presidente - 1753896 - ZULMARA VIRGINIA DE CARVALHO