EXPERIENCE, SUBJECTIVATION AND SUBORDINATE SELF-MANAGEMENT: A study with app delivery workers
Uberization; Subordinate Self-Management; Delivery workers; Historical-Cultural Psychology; Experience.
The world of work is marked by constant transformations that strain the involvement of human beings when being active, modifying their material and subjective reality. The Uberization of work marks an important moment of transition where life at work becomes more closely linked to the means of information and communication technology (ICTs), while assimilating characteristics of previous transformative milestones. Conceived as a new model of management, production, organization and control of work that – currently – is mediated by digital platforms, uberization implies on-demand workers who act as self-managers of themselves in their work. However, this worker is subordinate to the digital platforms that are truly managing the activity. Therefore, the objective of this dissertation is to analyze the experiences of workers who best experience this model, Uber-enabled motorcycle delivery drivers. The research is theoretically anchored by Vygotsky's Historical-Cultural Psychology, and has the participation of 15 app delivery people who work in the city of Natal/RN. The methodology adopted was semi-structured interviews carried out in person at motorcycle couriers' concentration points throughout the city. The collected data was transcribed and categorized with the help of the QDA miner and Excel platform, and subsequently analyzed using Bakhtinian Dialogical Discourse Analysis. Where the search for greater autonomy in life became evident, strongly linked to the opportunity to earn more money by working with unpredictability. The worker firmly believes that they have more freedom, giving them the ability to not only control their present at work, but also to actively influence their future and quality of life. In addition to configuring itself as an obelisk against the oppressions and stratifications that exist in the precariousness of salaried employment. It is also an act of resistance to the current work model in the Latin American-Brazilian peripheral capitalist world.