Subordinate work through digital platforms in a small-town setting
Small towns. Work. Digital platforms. Delivery.
Information technologies exert a dominant influence on everyday life, occupying a central space in contemporary society. This ascendancy, accompanied by numerous transformations, has intensified certain forms of work, notably highlighting delivery applications. In this context, there is an urgent demand for a deeper understanding of the impacts of technological transition in small cities, showcasing the complexity of changes and challenges faced by local workers. The growing presence and influence of delivery apps as catalysts of this phenomenon require a critical analysis, considering not only the apparent benefits but also the potential risks and precarization inherent in this new labor paradigm. The research conducted in Santa Cruz–RN aimed to analyze the organization of work subordinated to digital platforms in small cities, focusing on delivery apps. Three studies were conducted, involving representatives from the platforms, local merchants, and delivery drivers. Using the method of core meaning analysis with QDA Miner 5.0 software, interviews were transcribed and analyzed. The results reveal that working through these platforms not only formalizes but also consolidates precarity in small cities. The incorporation of requirements, despite creating an appearance of a formal employment relationship, contributes to the intensification of precariousness. This phenomenon takes on a new dimension by fueling the seductive discourse of "self-entrepreneurship," becoming a trap for many workers. The dynamics of work in small cities are profoundly impacted by technological change, with delivery apps being central elements in this scenario. The superficial formalization of employment through these platforms conceals a reality of precariousness, compromising working conditions. Therefore, the research emphasizes the need for a closer analysis of the implications of these technological transformations for local workers, highlighting the challenges that arise with the growing influence of information technologies in contemporary society.