Banca de QUALIFICAÇÃO: CLAUDIA MARIA DE FIGUEIREDO MOREIRA LEITE CARNEIRO

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
DISCENTE : CLAUDIA MARIA DE FIGUEIREDO MOREIRA LEITE CARNEIRO
DATA : 11/12/2018
HORA: 09:00
LOCAL: Auditório de Psicologia
TÍTULO:

FOOD CHOISE IN FAIRS OF ORGANIC PRODUCTS: A ENVIRONMENTAL PERCEPTION STUDY IN ECOLOGICAL PERSPECTIVE

PALAVRAS-CHAVES:

ecological perspective; environmental perception; multi-methods; organic fairs; organic food  

PÁGINAS: 154
GRANDE ÁREA: Ciências Humanas
ÁREA: Psicologia
RESUMO:

The hegemonic model of agrarian culture exported to the world through the assumptions of

the Green Revolution solidified values and practices, which warms the conviction that its

paradigms are the solution to the food problems on the planet. With the endorsement and

tolerance of public governance of some countries, the bioimperalism of monocultures with the

use of agrochemicals, conducted a biological and sociocultural devastation of millenarian

traditions of food cultivation. One of the possibilities of opposition to this paradigm arises in

sustainable alternative systems, such as organic food production. In Rio Grande do Norte,

especially in the city of Natal, short marketing circuits such as organic fairs have the purpose

of establishing socio-cultural, economic and environmental sustainability. This research of

qualitative and exploratory inclination aims to explore the perception regarding organic food

by its producers and consumers in specialized fairs. As epistemological and theoretical-

methodological presuppositions, I used the Systemic Perspective and the Barker Ecological

Approach, respectively. I conducted a naturalistic observation in three fairs specialized in

organic sales in 101 days of data harvesting. The investigation comprised two organizational

stages, with verbal and nonverbal aspects related to the sale and consumption of organic

products at fairs. In a theoretical saturation sampling, 04 producers and 04 consumers from

the fairs were interviewed, and 657 people were observed during this period. The research

tools included place-centered behavioral mapping and context-based analysis with inspiration

in behavior setting theory. Specific analytical techniques of each instrument were applied and

methodological convergence was established within an organization of thematic analysis with

an interpretative basis, integrating the findings through observed behaviors, the internal logics

to the spoken behaviors and the relations constructed throughout the investigative process.

The analytical process demonstrated that the choice of organic involved cognitive and

affective understandings permeated by motivational aspects related to biological health,

philosophical-religious aspects and ethical-environmental aspects of the people involved.

Understandings about this phenomenon in food may contribute to the induction of knowledge

in the area of human-environment relations, adding an interdisciplinary comprehension on the

issue.

MEMBROS DA BANCA:
Externo à Instituição - GUSTAVO MARTINELI MASSOLA - USP
Presidente - 347107 - JOSE DE QUEIROZ PINHEIRO
Interno - 1196207 - RAQUEL FARIAS DINIZ