Banca de DEFESA: THIAGO TITO DE ARAUJO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : THIAGO TITO DE ARAUJO
DATE: 31/08/2023
TIME: 09:30
LOCAL: online pelo Google Meets
TITLE:

Vocational Analysis of the Overflow Areas of the Urban Spot of Natal

KEY WORDS:

geomarketing, Self-Organizing Maps (SOM), population dynamics, spatial distribution, urban planning, public policies real estate market in the city of Natal.

PAGES: 140
BIG AREA: Ciências Sociais Aplicadas
AREA: Planejamento Urbano e Regional
SUBÁREA: Métodos e Técnicas do Planejamento Urbano e Regional
SPECIALTY: Técnicas de Análise e Avaliação Urbana e Regional
SUMMARY:

The main objective of this study is to explore the potential of geomarketing in the analysis of population dynamics and spatial distribution in the city of Natal, seeking to understand the current urban structure, providing a technical and theoretical basis for housing supply. To achieve this goal, the Self-Organizing Maps (SOM) method was used, an unsupervised learning algorithm of artificial neural networks, which allowed the visualization and analysis of high-dimensional data. Based on data from the 2000 and 2010 demographic census (IBGE), WorldPop and other sources. The study investigated the urbanization process and the uneven spatial organization of the city. The results reveal that the Natal/Parnamirim area has a greater economic potential, in contrast, the Natal/São Gonçalo do Amarante area has a lower potential, attributed to the lower average family income. The application of geomarketing, combined with the SOM method, proves to be an effective tool for urban planning, the real estate market and the development of public policies, allowing the identification of opportunities and decision-making based on the socioeconomic characteristics of the population. In short, this study details the use of geomarketing and the SOM method in the analysis of population dynamics and spatial organization in Natal, providing valuable subsidies for urban planning, public policies and the real estate market.

COMMITTEE MEMBERS:
Presidente - 1346605 - FLAVIO HENRIQUE MIRANDA DE ARAUJO FREIRE
Interna - 2758574 - SARA RAQUEL FERNANDES QUEIROZ DE MEDEIROS
Externo ao Programa - 1422122 - JÁRVIS CAMPOS - UFRNExterna à Instituição - LARISSA DA SILVA FERREIRA ALVES - UERN
Externo à Instituição - TIAGO BARRETO DE ANDRADE COSTA - UFPA