Banca de DEFESA: HAYANNA MELO DE NORONHA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : HAYANNA MELO DE NORONHA
DATE: 23/12/2022
TIME: 19:30
LOCAL: A CIDADES INTELIGENTES APROPRIADA PELO MERCADO IMOBILIÁRIO: Uma Análise das Conexões e Contingências
TITLE:

SMART CITIES AND THE REAL ESTATE MARKET: An Analysis of Connections and Contingencies in the Implementation of Brazilian Smart Cities

KEY WORDS:

Smart Cities. Real estate market. City Models. Urban Structuring. smart ventures. Ceará. Rio Grande do Norte. Minas Gerais.

PAGES: 135
BIG AREA: Ciências Sociais Aplicadas
AREA: Planejamento Urbano e Regional
SUBÁREA: Serviços Urbanos e Regionais
SPECIALTY: Estudos da Habitação
SUMMARY:

This dissertation proposes an analysis of its object of study based on the real estate market and the appropriation of the smart city model in the Brazilian scenario. Each smart enterprise brings a market showcase with its respective economic, social, territorial and real estate impacts. In view of this, large companies, multinationals, startups and proptech, launch their ventures on Brazilian soil and characterize them as intelligent, when the criteria that define a smart city are not always observed. In the last five years, the real estate market has grown along with the supply and demand for smart developments, cities and neighborhoods, a fact that led to the emergence of the self- styled “First Inclusive Smart City in the World”, the Laguna Smart City, located in the city of São Paulo. Gonçalo do Amarante, in the state of Ceará. The research questions that it proposes to work are: a) does the real estate market adopt the smart city concept? How is this smart city offered? Would this smart city be appropriate as another product of the market? In addition to these issues, the study proposes to verify the real estate market and the appropriation of certain city models, map the agents involved who work and live in smart cities, in addition to observing the performance of the Public Power in these projects. The objective is to outline an analysis that allows understanding the concept of smart city and the appropriation that these companies responsible for sales and construction claim for themselves. The study has as its territorial cut the states of Ceará, Rio Grande do Norte and Minas Gerais, and focuses its analysis predominantly on enterprises called smart cities. A mixed methodology was adopted for research, with a bibliographic survey inherent to the theoretical-conceptual field of real estate market and smart cities, documental research procedure, on websites, government platforms and legislation as a secondary data collection instrument. In the primary data collection, a semi-structured interviews will be carried out using the group with specialists in the theme developed in the research. It was found that the concept of "smart city" is appropriated by the real estate market that uses the concept as real estate marketing, when in fact the fundamental requirements stipulated in the Brazilian Charter for Smart Cities are not met. Although smart developments in the northeast and southeast of the country are objects of study, the development in the southeast region points to a greater possibility of meeting the smart city concept.

COMMITTEE MEMBERS:
Presidente - 2758574 - SARA RAQUEL FERNANDES QUEIROZ DE MEDEIROS
Interna - 2507656 - ANA PATRICIA DIAS SALES
Interno - 3313150 - CLAUDIO MACHADO MAIA
Externa ao Programa - 2615432 - JANE ROBERTA DE ASSIS BARBOSA - UFRNExterno à Instituição - WILSON LEVY BRAGA DA SILVA NETO