SMART CITIES AND THE REAL ESTATE MARKET: An Analysis of Connections and Contingencies in the Implementation of Brazilian Smart Cities
Smart Cities. Real estate market. City Models. Urban Structuring. Ceará. Rio Grande do Norte. Minas Gerais.
This dissertation proposes an analysis of its object of study based on the real estate market and the appropriation of the smart city model in the Brazilian scenario. Each smart enterprise brings a market showcase with its respective economic, social, territorial and real estate impacts. In view of this, large companies, multinationals, startups and proptech, launch their ventures on Brazilian soil and characterize them as intelligent, when the criteria that define a smart city are not always observed. In the last five years, the real estate market has grown along with the supply and demand for smart developments, cities and neighborhoods, a fact that led to the emergence of the self-styled “First Inclusive Smart City in the World”, the Laguna Smart City, located in the city of São Paulo. Gonçalo do Amarante, in the state of Ceará. The research questions that it proposes to work are: a) does the real estate market adopt the smart city concept? How is this smart city offered? Would this smart city be appropriate as another product of the market? In addition to these issues, the study proposes to verify the real estate market and the appropriation of certain city models, map the agents involved who work and live in smart cities, in addition to observing the performance of the Public Power in these projects. The study has as its territorial cut the states of Ceará, Rio Grande do Norte and Minas Gerais, and focuses its analysis predominantly on enterprises called smart cities. A mixed methodology was adopted for research, with a bibliographic survey inherent to the theoretical-conceptual field of real estate market and smart cities, documental research procedure, on websites, government platforms and legislation as a secondary data collection instrument. Semi-structured interviews will be carried out using the Delphi method with specialists in the theme developed in the research.