Banca de QUALIFICAÇÃO: THIAGO TITO DE ARAUJO

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : THIAGO TITO DE ARAUJO
DATE: 21/07/2021
TIME: 09:30
LOCAL: Online - Google Meet
TITLE:

Geomarketing: The influence and distribution of the population regarding the production and organization of real estate space

KEY WORDS:

Demographic Dynamics, Real Estate Market, Urban Space

PAGES: 51
BIG AREA: Ciências Sociais Aplicadas
AREA: Planejamento Urbano e Regional
SUBÁREA: Métodos e Técnicas do Planejamento Urbano e Regional
SPECIALTY: Técnicas de Análise e Avaliação Urbana e Regional
SUMMARY:

The analysis of the composition and characteristics of the population of a given region can serve as a reference both for prospecting the real estate market and for promoting public policies. We assume that through geomarketing, the evolution and characterization of the population study, correlated with its spatial distribution, represent a set of tools capable of outlining more assertive strategies for the real estate market. In this context, this research intends to make use of the geomarketing tool and its application in market prospecting studies, seeking to know the timing and characteristics of population dynamics (demand), an essential product for the entrepreneur to take advantage of the best opportunities for launches of offer in the real estate market. Thus, analyzing the influence, projection and distribution of the population before the production and organization of urban space. The spatial focus of analysis is the City of Natal, with the perspective of understanding the current urban structure of the north-rio-grandense capital, in order to collaborate with technical-theoretical support for new real estate prospecting. Regarding the time frame, it is mainly based on data analysis and statistical projections based on the 1991, 2000 and 2010 demographic censuses (IBGE), as well as official or governmental data sources, aiming to break down the urbanization process. and the unequal spatial organization of the city of Natal.

BANKING MEMBERS:
Presidente - 1346605 - FLAVIO HENRIQUE MIRANDA DE ARAUJO FREIRE
Interna - 2758574 - SARA RAQUEL FERNANDES QUEIROZ DE MEDEIROS
Externo ao Programa - 1422122 - JÁRVIS CAMPOS