Banca de DEFESA: ANDERSON LEONARDO DE CASTRO SEABRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ANDERSON LEONARDO DE CASTRO SEABRA
DATA : 25/01/2018
HORA: 09:30
LOCAL: Auditório I, DPP/CCHLA/UFRN
TÍTULO:

The "new" Street Food from the perspective of the Creative Economy: An analysis of the Food Trucks in the city of Natal \ RN

PALAVRAS-CHAVES:

Street Food, Culture, Creative Economy, Natal / RN, Public Policies.

PÁGINAS: 139
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Planejamento Urbano e Regional
RESUMO:

The Creative Economy (CE) is a conceptual model that provides new arrangements for creation, production, distribution and consumption of goods and services, supported by its own dynamics based on the management of culture, knowledge, creativity, talent and others intangible resources. It is from this outlook that this dissertation sought to observe the reality of the phenomenon of the food trucks that has contributed to redefine concepts of the street food and gastronomy as a whole. In this exploratory research work, is analysed the economic cycle of street food in the city of Natal / RN, particularly what is now conventionally called food trucks from the perspective of the Creative Economy. Through a qualitative approach, supported by several research techniques, the concept of Creative Economy in Brazil was approached, its characteristics, its guiding principles with the activity of Street Food in expansion in capitals like Natal \ RN. Their narrative, strategies of action, practices and representations were investigated. Furthermore, it was examined the contents of speeches from the social, economic and cultural point of view that accompany the members of this sector, and, observed how this movement materializes, the incorporated practices and the daily life that constitute them. Key findings: Having highlighted the characteristics, practices and narratives of this activity it was possible to draw up an extensive list of representative elements of the CE: Combination and management of intangible assets for generation of goods and services, product and process innovation, access to market. It was also observed that in this sector are gathered several fundamental questions for the CE, such as socioeconomic insertion, qualification opportunities, identification of local potentialities, the importance of intangible dimensions, such as creativity and culture, to provide products with material and immaterial value, political aspects and the role of small entrepreneurs on the economy. 

MEMBROS DA BANCA:
Interno - 2006088 - FERNANDO MANUEL ROCHA DA CRUZ
Externo ao Programa - 1675246 - LISSA VALERIA FERNANDES FERREIRA
Presidente - 1149528 - MARCIO MORAES VALENCA
Externo à Instituição - MIRLEIDE CHAAR BAHIA - UFPA