Banca de DEFESA: Ben-Hur Bernard Pereira Costa

THE SPREADING OF THE HOME THROUGH THE MEDIA: 

COMMUNICATION AS A PRINCIPLE OF NEW WAYS OF INHABITING THE CONTEMPORARY WORLD

home; dwelling; media and city; lifeworld

Taking as starting points the contemporary media ecosystem and the mediatization of the life-world, this paper conducts a theoretical investigation of the home, understanding it as a symbolic and environmental experience. The theoretical proposals of Media Ecology, where the medium behaves as an environment or as a space with complex dynamics; and Mediatization, identified as a process of intersections between everyday life and media; allowed us to visualize changes in the production of the home and its spread beyond the domains of domestic spaces. Thus, the sense of dwelling proposed by Martin Heidegger (2006) meets here with the productions of space (LEFEBVRE, 2013) and everyday life (CERTEAU, 2012), with the subjectivity of the spaces of the house (BACHELARD, 2008), the relationships between body, city, and media (FLUSSER, 2002; SENNETT, 2003; DI FELICE, 2009), nomadism (MAFFESOLI, 2001), mediatization (HJARVARD, 2008), and media ecology (MCLUHAN, 2003; SCOLARI, 2015). Recognizing the home, as well as its spread over the territory, as an intersubjective experience, we anchor ourselves to Alfred Schutz's social phenomenology (1979) in order to understand the processes that involve the subject and their collaboration in the development of an identitary space with systemic and deterritorialized dynamics. This space, which is the home, does not require a delimited place with limited opportunities for access, nor do its inhabitants need to be aware if and when they constitute a home, given that dwelling is their condition of existence and that media promote new forms of sensitivity.