Banca de DEFESA: JORGE LUIZ SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : JORGE LUIZ SILVA
DATE: 16/08/2023
TIME: 15:30
LOCAL: Remoto
TITLE:

The SUS that can be seen: the Social Representation of public health in the news of telejournalism in the interior of Pernambuco

KEY WORDS:

SUS; Media Studies; Communication and Health; Regional television journalism; Reportability Criteria.

PAGES: 105
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Rádio e Televisão
SUMMARY:

The media, at times, has contributed to perpetuating a negative and stereotyped image of public health in Brazil. Despite the SUS facing challenges and difficulties, there are many programs that are resolute and that benefit thousands of Brazilians. The Unified Health System has even saved thousands of lives in the Covid-19 pandemic. So we start from the assumption that the SUS was built through struggles and social movements, that it is a heritage of the Brazilian people and that it needs a less prejudiced look on the part of journalists and communicators who cover public health services. The present research, therefore, seeks to analyze the social representation of public health in the news published in the ABTV 1st and 2nd Edition of TV Asa Branca, an affiliate of Rede Globo, located in the municipality of Caruaru - Pernambuco, between 2014 and 2016. For that, we will use the theoretical framework of Social Representation (MOSCOVICI, 1978, 2009); Communication and Health (ARAÚJO, 2007, 2014, 2015); SUS (PAIM, 2019); Newsworthiness Criteria (TRAQUINA, 2005), (SILVA, 2005), in addition to stressing and reflecting with other authors who deal with regional media and regional television journalism. Our methodology is based on Content Analysis (BARDIN, 2011).

COMMITTEE MEMBERS:
Presidente - 1912232 - LIVIA CIRNE DE AZEVEDO PEREIRA
Interna - 6348127 - JOSIMEY COSTA DA SILVA
Interno - 1319361 - JUCIANO DE SOUSA LACERDA
Externa à Instituição - PAMELA ARAÚJO PINTO