Banca de DEFESA: DAIANA DE MEDEIROS BRANDÃO
Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.STUDENT : DAIANA DE MEDEIROS BRANDÃO
DATE: 02/05/2023
TIME: 14:00
LOCAL: online
TITLE:
KEY WORDS:
Public Communication; Discourse Analysis; Meaning Production; Government Communication Advisory; Discourse and Power.
PAGES: 100
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:
The media has occupied a central position in Brazilian politics, mediated by government communication advisors, which reproduce administrative or governmental political discourses in the production of institutional news content. In this context, the dissertation seeks to understand how discursive formations are produced in the news posted by the Government Communication Office to contribute to efficient Public Communication. And this is the problem question of the research. It raised the hypothesis that the communicational strategies built by governmental communication advisory offices have developed a more institutional communication, aligned to the political interests of the government, limiting its contributions to develop a democratic communication, which prioritizes the public interests and foments the exercise of citizenship in the construction of the public discourse. Therefore, the study aims to analyze the enunciates of the news published on the government portal, to identify the type of predominant communication in the discursive media practices of Assecom/RN, from Discourse Analysis and theoretical perspectives of the field of the Public Communication. The research is fundamentally qualitative, as it is characterized as an analytical and descriptive-exploratory study, which develops a French-line Discourse Analysis, grounded in Pêcheux (1975, 1988, 2009), Maingueneau (1984/2015), Orlandi (1989/2012), Brandão (2004, 2012) and Fiorin (2012), as well as establish theoretical relations with the doing Public Communication, under the conceptual perspective of Zémor (1995), Duarte (2006, 2007), Brandão (2007) and Matos (1999). The analysis of the results it is empirically verified the democratic contributions of the government communication advisory, in the production of meanings of their discursive and inter-semiotic practices, which generate communicative processes in the narratives of the posted news.
COMMITTEE MEMBERS:
Presidente - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Interno - 3943432 - JOSENILDO SOARES BEZERRA
Externa à Instituição - JULIANA BULHOES ALBERTO DANTAS - UERN