Banca de DEFESA: GUSTAVO DOS SANTOS FERNANDES

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : GUSTAVO DOS SANTOS FERNANDES
DATE: 02/07/2021
TIME: 10:00
LOCAL: on-line
TITLE:

FROM ROOTS OF POÇO LIMPO TO IELMO MARINHO: Identity representations of ielmomarinhense from media discourses on YouTube

KEY WORDS:

Local history. Cultural identity. Ielmo Marinho. Cyberspace. Alternative Media. Brazil.

PAGES: 405
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Rádio e Televisão
SPECIALTY: Videodifusão
SUMMARY:

When reflecting on contemporary media and its facility in producing and consuming content within cyberspace, it is observed that there is a possibility that this flow is influencing the local identity representation, especially the identity of the municipality of Ielmo Marinho in Rio Grande do Norte. Thus, there is in this intercourse an important gap for investigation, with regard to the identification and construction of the identity of the ielmomarinhense. In this sense, when verifying the accessibility and expansion of YouTube, as an alternative medium, as well as the scarce information and research pertinent to the municipality of Ielmo Marinho. With this perspective, it is noticeable the relevance of investigating the possible relationship between media discourses on YouTube and the identity representations of that municipality. Thus, the present doctoral study had the general objective of perceiving and describing the identity representations of the ielmomarinhense, as reflected in the media discourses through YouTube (involved in cyberspace), which featured the social space of the municipality between the years 2009 to 2018. In order to help achieve this central objective, authors such as Hall (2011); Silva (2014); Woodward (2014); Chartier (1990; 1991); Canclini (1998; 2008); Castells (1999a) and Pollak (1992) were the theoretical beacons of this study, for discussions in terms of identity, difference and representation, while for notes on media investigations on YouTube and the conceptual notions of cyberspace, it was taken as base Gibson (1984), Lévy (1996; 2000), Lemos (2002; 2009; 2015), Castells (1999b; 2003), Burgess and Green (2009). As a strategy to design the methodological path, this study, in view of its proposed objectives, is classified as an exploratory-descriptive research, based on the qualitative approach, under the support of quantitative bias. For organization and subsequent analysis of the materials, the study was guided by two distinct technical procedures, initially the historical and ethnographic method was used to reconstruct the history of Ielmo Marinho, in which studies were carried out based on the documents that portray the history of the municipality in the light of Santos (2015) and Fernandes (2013; 2018). In a second step, as an aid to the identification of the object of study, which were the media discourses present on YouTube, virtual ethnography (online) was used in congruence with statistical studies. Therefore, a survey was obtained as a corpus of analysis of a sample of 163 videos published on YouTube between 2009 and 2018. The materials compiled were provoked and interpreted based on Bardin's Content Analysis (2011). In this sense, with regard to the identity results found, It was observed that in the municipality of Ielmo Marinho there are so many identity representations in what was known as ielmomarinhense identity that for various reasons it is not built from a homogeneous discourse, instead it is classified as hybrid. Moreover, It is characterized for elements that are associated with the rural characteristics of the municipality, its religious festivities, the local pineapple economy and the involvement of public agents in cases of corruption.Therefore, this study identified that the media discourses present on YouTube can participate in the configuration of the social space, attributing values and creating meaning for the identity representation of the ielmomarinhense.

COMMITTEE MEMBERS:
Presidente - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP
Interno - 2475502 - ITAMAR DE MORAIS NOBRE
Interno - 2178719 - MARCELO BOLSHAW GOMES
Externo à Instituição - JORGE PEDRO DE SOUSA
Externa à Instituição - MARIA ERICA DE OLIVEIRA LIMA - UFC