Banca de DEFESA: ANTONIO HÉLIO CUNHA FILHO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ANTONIO HÉLIO CUNHA FILHO
DATE: 01/02/2023
TIME: 10:00
LOCAL: Labcom
TITLE:

SOMEWHERE ON THIS SCREEN: RITA VON HUNTY'S PERFORMATIC INFILTRATIONS, A POSSIBLE PATH FOR A LEFT DIGITAL MOVEMENT

KEY WORDS:

cyber activism; counter-hegemony; performance; digital; left wing; social practices; Tempero Drag; Rita Von Hunty.

PAGES: 113
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUMMARY:

 

The dissertation seeks to investigate the production of content with a progressive bias and the use of performative elements as media catalysts, for a process of political formation and construction of a counter-hegemonic movement in the digital environment, also understanding the powers that such performativities provide for an infiltration of mainstream media. As a central element, the research will investigate the drag queen, Rita Von Hunty (persona of the teacher and actor Guilherme Terreri) and her YouTube channel, Tempero Drag. The research path will understand the production of content on the channel and how the performing elements are arranged on the screen, mapping them and understanding their sensitive effects, in addition, it observes how the presence of Rita Von Hunty signals and, possibly, leads a progressive movement from the left on digital platforms. The research also identifies how performative allows infiltration in traditional vehicles, creating scenes of dissent in the hegemonic discourse. In a transmethodological process, this dissertation hybridizes three methods used in the human and social sciences: Content Analysis, Resistance Methodology and Netnography, to elaborate a new methodological proposal, the Infiltrated Body Methodology, which develops analytical categories in a chronological and tactical path of investigation of the media disposition of individuals and/or their communication productions. There is also the intention of proposing a performance and media infiltration concept. It is intended, from the research, to demonstrate how the union of political ideals and theoretical basis, when united to performative actions and imbued with a visible practice, contribute as an integral part of a popular process of political formation through communication.

COMMITTEE MEMBERS:
Presidente - 1003969 - JANAINE SIBELLE FREIRES AIRES
Interna - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Externa à Instituição - RAFAELA BERNARDAZZI TORRENS LEITE - IFRN