Banca de DEFESA: DENISIA SOUZA DE OLIVEIRA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : DENISIA SOUZA DE OLIVEIRA
DATE: 19/08/2022
TIME: 10:00
LOCAL: videoconferência
TITLE:

COMMUNICATIONAL PATHWAYS: AN INVESTIGATIVE STRATEGY TO THINK MEDIA MOBILITY FROM THE SUBJECT’S PERSPECTIVE

KEY WORDS:

Media Communication; Media circulation; Communication Pathways

PAGES: 100
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

Pathways. This thesis defends the idea that investigating them is configured as a contributory proposal for the field of Communication, especially for the area of studies whose approach dialogues with the media dimension. The research proposal is based on the following problem question: how to approach the communicational mobility undertaken by the subjects through different interactional environments, based on the narrative circulation that develops through media communication? A possible answer to the problem is the development of an investigative strategy to think about media mobility from the perspective of the subject. Therefore, this thesis empirically mobilizes Raul Lampião do Crato, a character played by Antônio Carlos Ricardo da Silva. A hybrid figure that mixes physical aspects of the singer Raul Seixas with leather accessories in a reference to the cangaceiro Lampião. This popular communicator professionally carries out the Professional activity of advertising in the city of Crato, Ceará, so that the research focuses on the narrative circulation of the interactive ambience of the street for the interactive ambience of the media undertaken by the investigated subject over the last decade. In view of this reality, we seek to describe the communicational circuits through which the subject transits, to recognize the predominant narrative communication in these systems of relations, in addition to identifying the narrative functions that the subject occupies in the interaction devices triggered during the investigation. Theoretically, the Communication approach is approached from the Latin American perspective (MARTÍN-BARBERO, 2018) articulated to the heuristic of interactional matrices from the communicational perspective (BRAGA, 2017), configuring a conceptual intersection that allows thinking of the narrative as a communicative mediation that permeates the interactional devices that make up the communication circuits. Methodologically, the subject is activated as an analytical operator (RICOEUR, 2014; FRANÇA, 2006) and narrative communication (MOTTA, 2013) as a media mobility strategy that runs through the multiple processes of co-construction of meanings to describe and analyze the subject's circulation by the interactive ambiences of the street, traditional media and digital media. The Communicational Pathways are configured, therefore, as an investigative strategy to address contemporary narrative mobility considering media communication as its main practicability mechanism.

COMMITTEE MEMBERS:
Presidente - 1640014 - MARIA ANGELA PAVAN
Interna - 6348127 - JOSIMEY COSTA DA SILVA
Interno - 1319361 - JUCIANO DE SOUSA LACERDA
Externa à Instituição - MARTA REGINA MAIA - UFOP
Externo à Instituição - ENEUS TRINDADE BARRETO FILHO - USP