INDIGENOUS COMMUNICATORS AND THE DECOLONIZATION OF IMAGES
Media; Decoloniality; Indigenous communicators; Decolonization of images; Social Practices.
From a decolonial perspective, I investigate which media-communicational strategies Brazilian indigenous communicators use to propagate their ideas, which images they activate, and how these narratives help to tension the dominant social imaginary. I seek, through Catografia, a methodological approach inspired by the practice of original and traditional collectors and gatherers, to respond to how peoples who were deprived of humanity and transformed into merchandise of gazes during enslavement politicize the gaze to face the images of control used to determine the place of racialized subjects in society. Based on meanings constructed by indigenous and black authors (MUNDURUKU, 2013; SANTOS, 2019; LIMA, 2019; BORGES, 2019; SMITH, 2018; COLLINS, 2019), I analyze how individuals from colonized social groups appropriate medias to respond violations resulting from structural racism in society through the propagation of images that aim to free our sight from dependence on models, frameworks and categories of modern colonial thought (which is assumed to be universal, as it is not racialized). By claiming the freedom to choose how they want to be seen, racialized subjects seek to define themselves from a point of view that differs from the perspective adopted by racial hegemony to, symbolically, determine the subordinate social places destined for blacks and indigenous people. Through their arrow-words, indigenous communicators have sought to reach different target audiences in an attempt to deconstruct the racist and imperialist images propagated about the native peoples of Brazil, portrayed by the mass media as individuals who must be kept under guardianship and surveillance. of the National State. In this exercise, they stress the view of modern western rationality, pointing out its limits and seeking to go beyond its borders by proposing other images in addition to those disseminated by the means of social information at the service of media oligopolies.