Banca de QUALIFICAÇÃO: ISAQUE DO NASCIMENTO CABRERA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : ISAQUE DO NASCIMENTO CABRERA
DATE: 04/02/2022
TIME: 09:00
LOCAL: Zoom.us
TITLE:

THE CONSTRUCTION OF MASCULINITIES THROUGH ADVERTISING SPEECH: TOXIC MASCULINITY RULED BY THE POSSIBILITY OF CONSUMPTION

KEY WORDS:

Masculinity; toxic; Advertising; Media, Speech

PAGES: 91
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Relações Públicas e Propaganda
SUMMARY:

Considering the emergence of discussions about toxic masculinity in the media, politics, religion, science and many other spheres, this work seeks to understand how and under what conditions this same discussion appears in advertising discourse. Thus, this work proposes to carry out a discourse analysis, from a Foucauldian perspective, of three advertising videos of hygiene products aimed at the male audience. The suggested hypothesis is that the advertising discourse is based on the notion of toxic masculinity to promote, among its target audience, new consumption habits. In addition, the work seeks to discuss, through a literature review, gender studies, as well as the concept of toxic masculinity from historical and contemporary perspectives.

BANKING MEMBERS:
Presidente - 3943432 - JOSENILDO SOARES BEZERRA
Interna - 007.943.004-05 - DENISE CARVALHO DOS SANTOS RODRIGUES - UFRN
Externo à Instituição - DAIANY FERREIRA DANTAS