Banca de QUALIFICAÇÃO: JOHN WILLIAN LOPES

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : JOHN WILLIAN LOPES
DATE: 13/12/2021
TIME: 10:00
LOCAL: PPGEM
TITLE:

 

 

Translocal advertising and the construction of temporality memories: study from advertisements published in the context of World War II in Rio Grande do Norte (1942-1945)

KEY WORDS:

 

 

Media studies. Social practices. Translocal advertising. Media memory. Second World War.

PAGES: 94
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

 

This research aims to elucidate how the marks of temporality and memory of events and the corresponding social practices of a historical period are expressed as advertising narrative, in order to verify the thesis that advertising can participate and build a certain historical dimension , enabling and mobilizing memories and expression of transformations and permanencies in human relationships and practices. The theoretical basis is constituted by interlocutors who debate the issues of location and territorialization and the insertion of these ideas in the context of mediatization, from which the notion of "translocal advertising" is proposed as another way of understanding the forms of social interaction advertising; and the relationship between the field of media communication, time, memory and event, in order to also situate the participation of narratives and social practices of advertising in the production of these dimensions. Empirically, we observe the advertising production printed in the newspaper A República, published in the context of the Second World War (from 1942 to 1945, specifically) in Rio Grande do Norte (Brazil). It starts with a sample of 681 printed advertising units, which are subjected to a descriptive-interpretive analytical treatment, based on a specific coding framework, based on the methodological process of content analysis. The partial results of the quantitative approach indicate the confirmation of two of the research hypotheses: that the context of the war had less repercussions on advertising messages in relation to the total broadcast in the period, considering that there was no developed advertising communication structure in Rio Grande do Norte; that the association with the event of the war is a characteristic present mainly in the advertisements of international companies, reinforcing an external view of the conflict. The deepening of these aspects and the qualitative approach of the empirical material, associated with the basic theoretical contributions, will be contemplated in the next stages of thesis development, in order to answer the macro research problem: how to understand social and cultural relations and practices , daily political and economic aspects of different historical moments based on translocal advertising media communication?

BANKING MEMBERS:
Presidente - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Interno - 1319361 - JUCIANO DE SOUSA LACERDA
Interna - 1694773 - VALQUIRIA APARECIDA PASSOS KNEIPP
Externo à Instituição - NICOLÁS LORITE GARCÍA
Externa à Instituição - MARIA ERICA DE OLIVEIRA LIMA