Banca de QUALIFICAÇÃO: DANIELLE CORREIA NEVES ABREU

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : DANIELLE CORREIA NEVES ABREU
DATE: 02/08/2021
TIME: 10:00
LOCAL: Remoto (plataforma google meet)
TITLE:

EPHEMERAL IMAGES IN THE UNIVERSE OF BRANDS: PATTERNS, TRENDS AND SHARING BASED ON THE USE OF AUTHORAL FASHION BRANDS

KEY WORDS:

Ephemeral sharing; Cyber advertising; Social practices; Fashion; Consumption.

PAGES: 190
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

This research aims to investigate how authorial fashion brands, small and medium-sized, are carrying out their media practices through the ephemeral sharing of their contents in the context of digital social networks. For this, Stories on Instagram is considered as a universe and object of analysis. The methodology is mainly developed through Grounded Theory, but parallel supportive quantitative approaches were also used in order to visualize the research object in different perspectives. Thus, two data surveys were carried out in five profiles of different brands, in different periods of the year. The first data survey was established between June 19, 2019 and August 18th, 2019 and the second in November 30th, 2019 to January 30th, 2020, summing up to four months and 3,766 ephemeral shares to be analyzed and studied.

BANKING MEMBERS:
Presidente - 1319361 - JUCIANO DE SOUSA LACERDA
Interno - 3943432 - JOSENILDO SOARES BEZERRA
Interna - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Externo à Instituição - GUILHERME NERY ATEM - UFF