Banca de QUALIFICAÇÃO: JOSEYLSON FAGNER DOS SANTOS

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : JOSEYLSON FAGNER DOS SANTOS
DATE: 21/07/2021
TIME: 10:00
LOCAL: Remoto (plataforma google meet)
TITLE:

LIVE IS A POSITHIVE STRENGTH: NARRATIVE STRATEGIES ABOUT THE SEROPOSITIVE EXPERIENCE IN YOUTUBE VIDEOS

KEY WORDS:

Mediatized societies; Participatory culture; HIV positive activism; Digital influencers; YouTube.

PAGES: 88
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

Narratives about individual trajectories with the HIV-positive experience constitute an important element for the articulation of solidarity and mutual help networks in the fight against HIV/AIDS. In cyberspace culture, the contents that circulate from blogs, vlogs and social networking sites, produced from participatory culture (JENKINS, 2009), represent important elements to reflect on the constitution of these networks. Considering the discursive production about AIDS in the mass media as a central aspect of the public debate (FAUSTO NETO, 1999), the narratives distributed through the Internet allow reflections on the political action of individuals in movements to contest the devices of sexuality triggered by from AIDS (FOUCAULT, 1988; 1996). In this sense, the research aims to observe and analyze the ways in which digital influencers act, from YouTube, in the discursive production about HIV/AIDS, as a modality of seropositive activism (PELÚCIO, 2007; SANTOS, 2005). The study takes as its starting point the notoriety that such digital content producers have shown at the end of the 2010s by participating in institutional campaigns to combat HIV/AIDS, documentaries and films, in addition to events held throughout the country. Thus, from YouTube, digital influencers join an agenda of public debates that involve public policies, combating stigma and processes of subjectivation due to seropositivity. With ethnographic inspiration, the methodological procedures that are adopted in the execution of the project include the interactive observation of the filmmakers' digital pages (MISKOLCI, 2017), the content analysis on the video content published from YouTube (BARDIN, 2011), the in order to recognize the actions that underlie the activity in online channels. It is intended, therefore, to recognize the elements that make it possible to understand individual action strategies in their connections with the performance of governmental and non-governmental organizations, and their articulations with networks of solidarity and mutual help in the fight against HIV/AIDS, as well as in the construction of narratives that complement the information developed by medical and epidemiological institutions.

BANKING MEMBERS:
Presidente - 1319361 - JUCIANO DE SOUSA LACERDA
Interna - 007.943.004-05 - DENISE CARVALHO DOS SANTOS RODRIGUES - UFRN
Interna - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Externa ao Programa - 1149598 - ELIZABETHE CRISTINA FAGUNDES DE SOUZA