Banca de DEFESA: MAYARA KARLA DANTAS DA SILVA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : MAYARA KARLA DANTAS DA SILVA
DATE: 22/02/2021
TIME: 15:00
LOCAL: UFRN (online)
TITLE:

 

 

COMMUNICATION AND POWER ON FACEBOOK: FROM AUTONOMY TO AUTOMATION IN THE ERA OF INFORMATIONAL CAPITALISM

KEY WORDS:

 

 

 

Media studies; Communication; Power; Facebook; Informational capitalism; Attention economics.

PAGES: 208
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Teoria da Comunicação
SUMMARY:

 

 This research has as its theme the convergence between two axes: communication and power. Inserted in the field of media studies, the thesis addresses how power relations, which are built by communication processes, are emerging in the midst of “informational capitalism” (CASTELLS, 1999) and the “attention economy” (GOLDHABER, 1997; BENTES, 2019). More precisely, the thesis questions how Facebook, one of the products of this new commercial logic, has been restructuring the interface between communication and power. Therefore, the research seeks to reiterate the argument that power relationships are built in the mind, based on communication processes, and that, therefore, psychic strategies are more effective and potent than the use of force, discipline and control. We argue that in addition to hard power (FOUCAULT, 1979; 1987) and soft power (FOUCAULT, 1979; 1987; DELEUZE, 1992), which operate through repressive and ideological devices and use violence, norms and surveillance to dominate , respectively, we are facing new agencies of domination, marked by “intelligent power” (HAN, 2018a), an instance of power that operates through psychic strategies, from the use of digital technologies of communication and information, to seduce, attract , persuade and influence the subjects' thinking and behavior. In this sense, we seek to understand, from Facebook, how the platform acts as a media and political agent and how its action, supported by informational capitalism and the economy of attention, is restructuring the relationship between communication and power, in contemporary times. Therefore, we use cartography as a methodology, as it recognizes the rhizomatic aspect of the object (DELEUZE & GUATTARI, 1997; SANTOS, 1988; ROLNIK, 2007; KASTRUP, 2007; KIRST et al., 2003). We conclude that the informational hyperflow, promoted by the distributed network topology, has contributed to the reduction of the communication process, favoring the new power relations, and that Facebook, through the use of opaque marketing strategies, with serious social and political implications, represents an important agent of this change, because its way of acting promotes both an increase in the issuance and automation of decisions, as well as a reduction in the effective occurrence of communication and autonomy.

BANKING MEMBERS:
Presidente - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Interna - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Interno - 2178719 - MARCELO BOLSHAW GOMES
Externo ao Programa - 1501788 - ALEXSANDRO GALENO ARAUJO DANTAS
Externo à Instituição - MANUEL JOSÉ SENA DUTRA - UFPA
Externo à Instituição - FRANCISCO PAULO JAMIL ALMEIDA MARQUES - UFPR