Banca de QUALIFICAÇÃO: VÍRNIA MARIA PEIXOTO MARTINS

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : VÍRNIA MARIA PEIXOTO MARTINS
DATE: 24/11/2020
TIME: 14:30
LOCAL: UFRN
TITLE:

Body Positive as a tool for building the brand's self 

KEY WORDS:

Body Positive; Feminism. Brand's self

PAGES: 50
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Relações Públicas e Propaganda
SUMMARY:

Feminism on the Internet opened doors for its development and
Social networking sites have become great allies on this path. These social networking sites (RECUERO, 2009) significantly change the way people relate, both inside and outside cyberspace. The fact of being able to enjoy, comment on and share content posted by anyone in this environment, whether brands or individuals, and link to personalities and companies through the fanpages and official profiles, has made these connections essential in the construction of Internet users' representations on online social networks, influencing the aesthetic discursive reconfiguration of feminist advertising in cyberspace for the construction of the brand's self. The brand self is an interactive and discursive production, which, like that of the subjects, is part of the individual's vision of socially valued attributes (CARRERA, 2018). Therefore, this project proposes to make a research about the effects of the aesthetic and discursive configurations of cyberfeminism for the construction of the brand self.

BANKING MEMBERS:
Presidente - 008.716.335-74 - FERNANDA ARIANE SILVA CARRERA - UFRJ
Externa à Instituição - ALIANA AIRES BARBOSA
Externa à Instituição - JOANA DE VILHENA NOVAES - PUC - RJ