Banca de DEFESA: RAUL AUGUSTO RAMALHO DE MELLO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : RAUL AUGUSTO RAMALHO DE MELLO
DATE: 21/05/2020
TIME: 10:00
LOCAL: a definir
TITLE:

MEDIATIVISM AND POLITICAL PARTICIPATION IN SOCIO-TECHNICAL NETWORKS: DISCURSIVE STRATEGIES OF BRAZILIAN COLLECTIVES IN THE 2018 ELECTORAL PROCESS

KEY WORDS:

Mediactivism; political participation; Discourse Analysis; Mídia Ninja;
Jornalistas Livres.

PAGES: 258
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Jornalismo e Editoração
SPECIALTY: Teoria e Ética do Jornalismo
SUMMARY:

The current technological context enables diverse subjects, in groups or individually, to
produce and distribute content, with the potential to become relevant, due to the
popularization of information and communication technologies (ICTs), especially the internet
and social networks’ websites (social media). This situation reconfigures the ways to
undertake actions of social contestation through activism, conformed by the permanent
updating of media devices, enabling the emergence of mediactivists colectives that produce
counter hegemonic, or no hegemonic, discourses, giving new outlines to the forms of political
participation, here understood in a broad sense, in addition to the processes related to decision
making in institutional spheres. In this context, this investigation aims to outline the
relationship between media activism and participation in order to understand whether the
aforementioned activist practice through the media represents an expansion of the possibilities
for participation. The research takes as example the discursive strategies of two media
colletives, Mídia Ninja (MN) and Jornalistas Livres (JLs), during the 2018 brazilian electoral
process. To perform the analysis, 30 posts with the highest engagement from each group were
selected (totaling 60). Textually Oriented Discourse Analysis, based on the three-dimensional
concept of discourse (text, discursive production and social practice), and Critical Discourse
Analysis (ACD) were used as a methodology. The theoretical network that supports the study
deals with issues related to the sociotechnical reticularization of society, mediatization and
what this means for the processes of political participation; the aspects related to alternative
media, cyberactivism, net-activism, mediactivism and free media and their intertwining with
journalism. As results, the investigation reveals that the relationship between mediactivism
and political participation is fruitful and substantive, being positive for democracy, when it
seeks social justice and the defense of human rights. Subjects, movements and groups
sometimes marginalized from public debates (the election is one of them) find ways of
representation through mediactivism, wich was perceived in the enunciative materiality of the
MN and the JLs, configuring an expansion of the possibilities of participation. From the
interpretation of the enunciatitions of the collectives considering eight categories (formats,
intertextuality and interdiscursivity, textual genres, ethos, characterization of the candidates,
thematization, participation and mediactivism), the research shows that the discourses of the
MN and the JLs were organized in order to support leftist candidates (mainly the presidential
candidate Fernando Haddad, from PT), linking to this support several themes linked to
progressive causes (feminism – mainly the #EleNão movement, anti-racism, defense of
democracy, LGBT etc.), constituting, even with the contingencies (superficiality and
silences), important counterpoint spheres in the face of the advance of hate speech in digital
networks. It is also noted that the mediactivism of the groups is not pure, it is just one of the
ways for self- expression. Taking advantage of the possibilities of free media action, the MN
and the JLs presented a hybrid language, mixing markers of journalistic and propagandistic
practices (with predominance of the latter) and moving between digital activism and social
media activism (without going to the streets to do the mediatic register), to participate
politically in the 2018 brazilian electoral process.

BANKING MEMBERS:
Presidente - 1460107 - KENIA BEATRIZ FERREIRA MAIA
Interna - 1644432 - MARIA DO SOCORRO FURTADO VELOSO
Externo à Instituição - RICARDO JOSÉ PINHEIRO MORAIS
Externa à Instituição - ANA CRISTINA SUZINA
Externa à Instituição - ANABELA MARIA GRADIM ALVES
Externa à Instituição - ROSELI APARECIDA FIGARO PAULINO - USP